Communication service method and communication apparatus thereof

• US 20010039520A1
• Filed: 03/26/2001
• Published: 11/08/2001
• Est. Priority Date: 03/28/2000
• Status: Active Grant

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: Tanaka, Jun, Shiraishi, Yoshito, Kuroda, Etsuo, Nakade, Motoki
• Granted Patent: US 8,156,014 B2
• Time in Patent Office: Days
• US Class Current: 705/27
• CPC Class Codes: G06F 21/31 User authentication
• CPC Class Codes: G06F 3/011 Arrangements for interaction with the human body, e.g. for user immersion in virtual reality blind teaching G09B21/00
• CPC Class Codes: G06Q 20/40 Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04M 3/567 Multimedia conference systems
• CPC Class Codes: H04N 21/42203 sound input device, e.g. microphone
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 23/00 : Cameras or camera modules comprising electronic image sensors; Control thereof
• CPC Class Codes: H04N 5/265 : Mixing
• CPC Class Codes: H04N 7/142 : Constructional details of the terminal equipment, e.g. arrangements of the camera and the display
• CPC Class Codes: H04N 7/147 : Communication arrangements, e.g. identifying the communication as a video-communication, intermediate storage of the signals selecting H04Q
• CPC Class Codes: H04N 7/15 : Conference systems
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

Each user terminal apparatus is connected with a service business enterprise system by a connection business enterprise system in a state that a live image can mutually be transmitted through the service business enterprise system. An user beforehand sets its live image to be appropriately utilized as an advertisement medium, and chooses selling goods to be advertised. A live image transmitted from the user terminal apparatus of the user who performed the aforesaid setting receives a superposed image, for example, by the superposing the T shirt of the user or the like with the image signal of the selling goods as the advertisement object in the service business enterprise system, and then the processed live image signal is transmitted to the user terminal apparatus of a communication companion. When the communication companion clicks this image signal, the user terminal apparatus of the communication companion is further connected with the sponsor system of the selling goods, and can receive a further explanation of the selling goods and can perform the transactions of the selling goods.

Claims

1. A communication service method comprising the steps of:

connecting a plurality of communication terminal apparatus in a state possible to transmit an audio and an image signals;

superposing a first image signal transmitted from an arbitrary one of said communication terminal apparatus with a second image signal of arbitrary selling goods; and

delivering a third image signal generated by superposing said first and second image signals to said communication terminal apparatus.

2. The communication service method according to

claim 1

, wherein

said selling goods are selected by an user of said communication terminal apparatus that originates said first image signal.

3. The communication service method according to

claim 2

, wherein

said first image signal originated from said arbitrary communication terminal apparatus includes an image of said user of said communication terminal apparatus.

4. The communication service method according to

claim 1

, wherein

said first image signal includes a real-time moving image signal.

5. The communication service method according to

claim 1

, wherein

more detailed information of said selling goods is supplied to said communication terminal apparatus in response to a demand from one of said communication terminal apparatus.

6. The communication service method according to

claim 5

, wherein

an environment for performing transactions of said selling goods is proposed to said communication terminal apparatus to which said more detailed information is supplied.

7. The communication service method according to

claim 1

, wherein

said first image signal from said communication terminal apparatus is superposed with said second image signal of the selling goods so that the second image signal has substantially significant relation with an object included in said first image signal.

8. The communication service method according to

claim 3

, wherein

said first image signal originated from said communication terminal apparatus is superposed with said second image signal of the selling goods so that said third image signal including an image in which said user of said communication terminal apparatus puts on the selling goods, uses the selling goods or holds the selling goods is generated.

9. The communication service method according to

claim 1

, wherein

consideration is paid to an user of said communication terminal apparatus to which said third image signal is delivered based on a prescribed condition concerning the delivery of said third image signal of the selling goods.

10. The communication service method according to

claim 9

, wherein

said consideration is determined based on a number of times of the delivery of said third image signal of the selling goods, a period of time of the delivery, or a prescribed condition for processing concerning the selling goods performed by said user.

11. The communication service method according to

claim 9

, wherein

said consideration is paid by money, by countervailing of the consideration with an utility rate of the communication service, or by countervailing of the consideration with money to be paid at a time of prescribed selling goods transactions.

12. The communication service method according to

claim 2

, wherein

said third image signal including an image of said selling goods are selectively delivered to said communication terminal apparatus depending on the user thereof.

13. The communication service method according to

claim 1

, wherein

said selling goods included in said third image signal are changed in sequence at every series of the connection, at every prescribed period of time, in response to a demand from said communication terminal apparatus that generates said first image signal, or in response to a demand from said communication terminal apparatus.

14. A communication service apparatus comprising:

connecting means for connecting a plurality of communication terminal apparatus in a state possible to transmit an audio and an image data;

receiving means for receiving a first image data originated from said connected communication terminal apparatus;

image data superposing means for superposing said first image data with a second image data of arbitrary selling goods to generate a third image data; and

transmitting means for transmitting said third image data to another of said connected communication terminal apparatus.

15. The communication service apparatus according to

claim 14

, said apparatus further comprising:

first recording means for recording said second image data selected beforehand by each user of said communication terminal apparatus, in which said second image data being superposed with said first image data from said communication terminal apparatus concerning the user, wherein

said image data superposing means generates said third image data by superposing selected said second image data recorded in said first recording means with said first image data.

16. The communication service apparatus according to

claim 15

, said apparatus further comprising:

second recording means for recording information including said second image data of said selling goods to be advertised, wherein

said image data superposing means generates said third image data by superposing selected said second image data of said selling goods recorded in said second recording means with said first image data.

17. The communication service apparatus according to

claim 14

, wherein

said connecting means connects said plural communication terminal apparatus in a state possible to transmit a real-time moving image data among said communication terminal apparatus.

18. The communication service method according to

claim 14

, wherein:

said second image signal from said communication terminal apparatus includes an image of said user of said communication terminal apparatus; and

said image data superposing means superposes said first image data with said second image data so that said third image data including an image in which said user of said communication terminal apparatus puts on the selling goods, uses the selling goods or holds the selling goods is generated.

19. The communication service apparatus according to

claim 14

, wherein

said selling goods included in said third image data are changed in sequence at every series of the connection, at every prescribed period of time, in response to a demand from said communication terminal apparatus generates said first image data, or in response to a demand from said communication terminal apparatus.

20. The communication service apparatus according to

claim 14

, further comprising:

third recording means for recording prescribed data concerning actual results of superposing processing of said first image data with said second image data at every user of said communication terminal apparatus; and

adjusting means for paying consideration to each user based on contents recorded in said third recording means.

21. The communication service apparatus according to

claim 16

, further comprising:

fourth means for recording data for a hobby and a preference of said user using said communication terminal apparatus to be delivered said third image data, wherein

said image data superposing means generates said third image data by selecting said image data of said selling goods based on contents recorded in said fourth recording means.

22. The communication service apparatus according to

claim 14

, wherein

said transmitting means further transmits information of more detailed information of said selling goods or a connecting destination of a system which proposes an environment for performing transactions of said selling goods to said communication terminal apparatus that transmitted the superposed image signal.

23. A communication terminal apparatus connected with another communication terminal apparatus mutually through a communication service apparatus, said communication terminal apparatus performing mutual telephone calling with the other communication terminal apparatus, said communication terminal apparatus comprising:

telephone calling means for performing telephone calling with said other communication terminal apparatus;

receiving means for receiving a third image data generated by superposing a first image data from said other communication terminal apparatus and a second image data concerning arbitrary selling goods and prescribed control data, said third image data and said control data being transmitted from the communication service apparatus;

displaying means for displaying received said third image data;

position designating means for designating an arbitrary position on said displayed third image data; and

controlling means for performing prescribed processing based on received said control data when the designated position is on a part of said second image data.

24. The communication terminal apparatus according to

claim 23

, wherein

said controlling means demands more information of said selling goods or an environment concerning performing transactions of said selling goods relating to said communication service apparatus when said part of said second image data is designated.

25. The communication terminal apparatus according to

claim 23

, wherein

said controlling means demands more information of said selling goods or an environment concerning performing transactions of said selling goods relating to another communication service apparatus when said part of said second image data is designated.

26. The communication terminal apparatus according to

claim 25

, wherein

said receiving means receives information of a replying result to said demand transmitted from the other communication service apparatus concerning related to said selling goods;

and

said displaying means displays the information of received said replying result.

27. The communication terminal apparatus according to

claim 26

, wherein,

a processing concerning said information from said other communication service apparatus in said receiving means and said displaying means is done practically at the same time when a processing concerning the other communication terminal apparatus connected through said communication service apparatus is performed.

28. A communication system including a plurality of communication terminal apparatus and a communication service apparatus for connecting said plural communication terminal apparatus possible to transmit an audio and an image signals, wherein

said communication service apparatus comprises:

receiving means for receiving a first image signal originated from one of said connected communication terminal apparatus;

image signal superposing means for superposing received said first image signal with a second image signal concerning arbitrary selling goods to generate a third image signal; and

transmitting means for transmitting said third image signal to another of said connected communication terminal apparatus; and

said communication terminal apparatus comprises;

receiving means for receiving said third image data originated by another of said communication terminal apparatus and transmitted from said communication service apparatus; and

displaying means for displaying received third image data.

29. An advertisement propagandizing method in a communication environment in which a plurality of communication terminal apparatus are connected in a state that an audio and an image signals can be transmitted, said advertisement propagandizing method comprising the steps of:

selecting selling goods as a desired advertisement propaganda object by an user of said communication terminal apparatus;

superposing a first image signal originated by said communication terminal apparatus concerning the user with a second image signal of said selected selling goods as said advertisement propaganda object to generate a third image signal; and

delivering said third image signal including said second image signal to another communication terminal apparatus.

30. The advertisement propagandizing method according to

claim 29

, wherein

said first image signal originated from said communication terminal apparatus includes an image of said user of said communication terminal apparatus.

31. The advertisement propagandizing method according to

claim 30

, wherein:

said first image signal originated from said communication terminal apparatus is superposed with said second image signal of the selling goods so that said third image data including an image in which said user of said communication terminal apparatus puts on the selling goods, uses the selling goods or holds the selling goods is generated.

32. The advertisement propagandizing method according to

claim 29

, wherein:

more detailed information of said selling goods or a transaction environment of the selling goods is supplied to said communication terminal apparatus to which said third image signal is delivered in response to a demand from said communication terminal apparatus.

33. The advertisement propagandizing method according to

claim 29

, wherein:

consideration is paid to an user of said communication terminal apparatus to which said third image signal is delivered based on a prescribed condition concerning the delivery of said third image signal of the selling goods.

34. The advertisement propagandizing method according to

claim 29

, wherein:

said third image signal including an image of said selling goods are selectively delivered to said communication terminal apparatus depending on the user thereof.