Bi-directional broadcasting and delivering system
First Claim
1. A bi-directional type broadcasting and delivery method, comprising the steps of:
- (a) broadcasting a program including an advertisement program of articles from a broadcasting system to a user terminal, said advertisement program being produced by an advertising agent in response to a demand transmitted by an advertiser from an advertiser system to an advertising agent system;
(b) selecting on said user terminal, a specific one of said articles in which a user has interest when said user views said advertisement program on said user terminal;
(c) informing said selection to a service system through a network with a user ID;
(d) preparing a private page for said user based on detailed data of said specific article and said user ID;
(e) downloading said private page from said service system to said user terminal through said network; and
(f) carrying out purchase or reservation of said specific article on said user terminal on which said detailed data of said specific article is displayed.
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Accused Products
Abstract
A bi-directional type broadcasting and delivery system includes an advertiser system of an advertiser, an advertising agent system of an advertising agent, a broadcasting station system of a broadcasting station, a user terminal of a user, and a service system which are connected to a network. The advertiser determines policy data for an advertisement program, and transmits the policy data and a demand of production of an advertisement program of articles of the advertiser from the advertiser system to the advertising agent system. The advertising agent produces the advertisement program based on the poly data in response to the demand of production of the advertisement program, and the advertising agent system transmits the advertisement program and the policy data to the broadcasting station system. The broadcasting station system broadcasts the advertisement program. The user terminal receives the advertisement program from the broadcasting station system and displays the received advertisement program, wherein a user selects a specific one of the articles in which the user has interest when the user views the received advertisement program on the user terminal, the selection being informed to the service system with a user ID. The service system prepares a private page for the user based on detailed data of the specific article and the user ID. The user terminal downloads and displays the private page from the service system, and the user transmits an instruction for purchase or reservation of the specific article from the user terminal to the service system.
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Citations
20 Claims
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1. A bi-directional type broadcasting and delivery method, comprising the steps of:
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(a) broadcasting a program including an advertisement program of articles from a broadcasting system to a user terminal, said advertisement program being produced by an advertising agent in response to a demand transmitted by an advertiser from an advertiser system to an advertising agent system;
(b) selecting on said user terminal, a specific one of said articles in which a user has interest when said user views said advertisement program on said user terminal;
(c) informing said selection to a service system through a network with a user ID;
(d) preparing a private page for said user based on detailed data of said specific article and said user ID;
(e) downloading said private page from said service system to said user terminal through said network; and
(f) carrying out purchase or reservation of said specific article on said user terminal on which said detailed data of said specific article is displayed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A bi-directional type broadcasting and delivery system, comprising an advertiser system of an advertiser, an advertising agent system of an advertising agent, a broadcasting system of a broadcasting company, a user terminal of a user, and a service system which are connected to a network,
wherein said advertiser determines policy data for an advertisement program, and transmits said policy data and a demand of production of an advertisement program of articles of said advertiser from said advertiser system to said advertising agent system, said advertising agent produces said advertisement program based on said poly data in response to the demand of production of said advertisement program, and said advertising agent system transmits said advertisement program and said policy data to said broadcasting system, said broadcasting system broadcasts said advertisement program, said user terminal receives said advertisement program from said broadcasting system and displays said received advertisement program, wherein a user selects a specific one of said articles in which said user has interest when said user views said received advertisement program on said user terminal, the selection being informed to said service system with a user ID, said service system prepares a private page for said user based on detailed data of said specific article and said user ID, and said user terminal downloads and displays said private page from said service system, and said user transmits an instruction for purchase or reservation of said specific article from said user terminal to said service system.
Specification