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System and method for influencing a position on a search result list generated by a computer network search engine

  • US 20010042064A1
  • Filed: 07/24/2001
  • Published: 11/15/2001
  • Est. Priority Date: 05/28/1999
  • Status: Active Grant
First Claim
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1. A method of generating a search result list substantially in real time in response to a search request from a searcher using a computer network, comprising:

  • maintaining a database including a plurality of search listings, wherein each search listing is associated with a bid amount and a search term;

    receiving a search request from the searcher;

    identifying the search listings having search terms generating a match with the search request;

    ordering the identified search listings into a search result list in accordance with the values of the respective bid amounts for the identified search listings;

    receiving a retrieval request from the searcher to retrieve information associated with a search listing in the search result list; and

    recording a retrieval request event in database corresponding to the searcher'"'"'s apostrophe retrieval request.

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