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System and method for creating a true customer profile

  • US 20010044739A1
  • Filed: 12/19/2000
  • Published: 11/22/2001
  • Est. Priority Date: 12/20/1999
  • Status: Active Grant
First Claim
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1. A system for creating a consumer'"'"'s “

  • true”

    consumption profile, comprising;

    means for initially establishing a consumer'"'"'s self-perceived consumption behaviour profile;

    means for monitoring said consumer'"'"'s behaviour to create an actual behaviour derived consumption profile;

    means for comparing said consumer'"'"'s self-perceived consumption behaviour profile with the consumer'"'"'s actual behaviour derived consumption profile to identify consistencies and inconsistencies; and

    means for creating a consumer'"'"'s “

    true”

    consumption behaviour profile based on the consumer'"'"'s self-perceived consumption behaviour profile, the consumer'"'"'s actual behaviour derived consumption profile.

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