Business method for influencing consumer purchase of retail sales items
First Claim
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1. Abusiness method for influencing consumer purchase of retail sales items, comprising the steps of:
- (a) creating an electronic consumer database for each of a plurality of retail stores, the database indicating a purchase history of items purchased by consumers at the retail store;
(b) determining when a common item is offered for sale by each of the retail stores at a reduced retail sales price, the reduced retail sales price being effective for a promotion period determined by each retail store; and
(c) based on the promotion periods for the common item at respective retail stores and the purchase history of the consumers, offering the common item to a predetermined select group of consumers with a price discount established by a manufacturer of the common item, the manufacturer price discount resulting in a target sales price adapted to influence purchase by the consumer.
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Abstract
A business method for influencing consumer purchase of retail sales items. An electronic consumer database is created for a plurality of retail stores. The database indicates a purchase history of items purchased by consumers at the retail stores. It is then determined when a common item is offered for sale by each of the retail stores at a reduced retail sales price. The reduced retail sales price is effective for a promotion period determined by the individual retail store. Based on the promotion periods for the common item at respective retail stores and the purchase history of the consumers, the common item or a complementary item is offered to a predetermined select group of consumers with a price discount established by a manufacturer of the common item. The manufacturer price discount results in a target sales price adapted to influence purchase by the consumer.
80 Citations
41 Claims
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1. Abusiness method for influencing consumer purchase of retail sales items, comprising the steps of:
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(a) creating an electronic consumer database for each of a plurality of retail stores, the database indicating a purchase history of items purchased by consumers at the retail store;
(b) determining when a common item is offered for sale by each of the retail stores at a reduced retail sales price, the reduced retail sales price being effective for a promotion period determined by each retail store; and
(c) based on the promotion periods for the common item at respective retail stores and the purchase history of the consumers, offering the common item to a predetermined select group of consumers with a price discount established by a manufacturer of the common item, the manufacturer price discount resulting in a target sales price adapted to influence purchase by the consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A business method for influencing consumer purchase of retail sales items, comprising the steps of:
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(a) creating an electronic consumer database for each of a plurality of retail stores, the database indicating a purchase history of items purchased by consumers at the retail store;
(b) determining when a common item is offered for sale by each of the retail stores at a reduced retail sales price, the reduced retail sales price being effective for a promotion period determined by each retail store; and
(c) based on timing of the promotion periods for the common item at respective retail stores and the purchase history of the consumers, offering a complementary item to a predetermined select group of consumers with a price discount established by a manufacturer of the complementary item, the manufacturer price discount resulting in a target sales price adapted to influence purchase by the consumer. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A business method for influencing consumer purchase of retail sales items, comprising the steps of:
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(a) purchasing an item from a manufacturer for resale at a retail store;
(b) establishing a retail sales price for the item;
(c) promoting the item for sale at a reduced retail sales price, the reduced retail sales price being effective for a promotion period determined by the retail store; and
(d) during the promotion period, offering the item to a predetermined select group of consumers at a price discount established by the manufacturer, the price discount being valid exclusively during the promotion period and resulting in a target sales price less than the reduced retail sales price. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A business method for influencing consumer purchase of retail sales items, comprising the steps of:
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(a) selling an item to a plurality of retail stores for subsequent resale to consumers;
(b) disbursing manufacturer trade funds to the retail stores to promote the item for sale at reduced retail sales prices, the reduced retail sales prices being effective for promotion periods determined by each of the retail stores;
(c) determining a manufacturer price discount for the item sold by the retail stores to consumers; and
(d) during the promotion period for each retail store, applying the manufacturer price discount to the item for a predetermined select group of consumers thereby establishing a target sales price less than the reduced retail sales price of the item, the manufacturer price discount being valid at each of the retail stores exclusively during the promotion period for the individual retail store. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. A business method for influencing consumer purchase of retail sales items, comprising the steps of:
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(a) creating an electronic consumer database for each of a plurality of retail stores, the database indicating a purchase history of items purchased by consumers at the retail stores;
(b) determining when a common item is offered for sale by each of the retail stores at a reduced retail sales price, the reduced retail sales price being effective for a promotion period determined by each retail store; and
(c) during the promotion periods for the common item at respective retail stores and the purchase history of the consumers, offering the common item to a predetermined select group of consumers with a price discount established by a manufacturer of the common item, the price discount being valid exclusively during the promotion period for each retail store, and resulting in a target sales price less than the reduced retail sales price. - View Dependent Claims (40, 41)
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Specification
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Current AssigneeWyker, Kenneth S.
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Original AssigneeWyker, Kenneth S.
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InventorsWyker, Kenneth S.
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Application NumberUS09/777,212Publication NumberTime in Patent OfficeDaysField of SearchUS Class Current705/14CPC Class CodesG06Q 30/02 Marketing; Price estimation...G06Q 30/0238 at point-of-sale [POS]G06Q 30/0255 based on user historyG06Q 30/0268 at point-of-sale [POS]G06Q 30/0271 Personalized advertisementG06Q 30/0272 Period of advertisement exp...
