System and method for metadata-linked advertisements

• US 20010047298A1
• Filed: 03/30/2001
• Published: 11/29/2001
• Est. Priority Date: 03/31/2000
• Status: Abandoned Application

• Current Assignee: United Video Properties Incorporated (Adeia Inc.)
• Original Assignee: United Video Properties Incorporated (Adeia Inc.)
• Inventors: Ellis, Michael D., Walker, Todd A., Berezowski, David M., Moore, S. Sean
• Application Number:
  US09/823,588
• Publication Number:
  US 20010047298A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: H04N 21/2353 specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and methods for providing metadata-selected advertisements are provided. These systems and methods may receive metadata and other media, select an object, read metadata attached to or associated with the selected object, select an advertisement based on the metadata, and display the selected advertisement. In addition, monitoring, collecting, and recording of predefined data concerning metadata selected advertisements may be provided. The invention also provides a receiver for receiving signals and/or data (e.g., programs, advertisements, program guides, metadata, etc.) and a processor for accepting a user'"'"'s input signal, selecting an object, reading metadata attached to or associated with a selected object, selecting an advertisement, and displaying the selected advertisement.

Claims

1. A method for providing advertisements with other media comprising:

selecting an object within a viewing plane of a viewing device;

reading metadata associated with the object; and

selecting an advertisement based on the metadata.

2. The method of

claim 1

further comprising displaying the advertisement on the viewing device.

3. The method of

claim 1

wherein the selecting of the object is based on user input.

4. The method of

claim 1

further comprising receiving the metadata.

5. The method of

claim 4

wherein the metadata is received within other media.

6. The method of

claim 4

wherein the metadata is received on a broadcast channel on which other media is also received.

7. The method of

claim 4

wherein the metadata is received on a separate broadcast channel from other media.

8. The method of

claim 1

further comprising storing the metadata.

9. The method of

claim 8

wherein the metadata is stored on a single storage device.

10. The method of

claim 8

wherein the metadata is stored on a plurality of storage devices.

11. The method of

claim 1

further comprising receiving the advertisement.

12. The method of

claim 11

wherein the advertisement received is received within other media.

13. The method of

claim 11

wherein the advertisement is received on a broadcast channel on which other media is also received.

14. The method of

claim 11

wherein the advertisement is received on a separate broadcast channel from other media.

15. The method of

claim 1

further comprising storing the advertisement.

16. The method of

claim 15

wherein the advertisement is stored on a single storage device.

17. The method of

claim 15

wherein the advertisement is stored on a plurality of storage devices.

18. A method for providing advertisements with other media comprising:

receiving metadata;

reading metadata;

selecting an advertisement based on the metadata; and

displaying the advertisement.

19. The method of

claim 18

wherein the metadata received is received within other media.

20. The method of

claim 18

wherein the metadata is received on a broadcast channel on which other media is also received.

21. The method of

claim 18

wherein the metadata is received on a separate broadcast channel from other media.

22. The method of

claim 18

further comprising storing the metadata.

23. The method of

claim 22

wherein the metadata is stored on a single storage device.

24. The method of

claim 22

wherein the metadata is stored on a plurality of storage devices.

25. The method of

claim 18

further comprising receiving the advertisement.

26. The method of

claim 25

wherein the advertisement is received within other media.

27. The method of

claim 25

wherein the advertisement is received on a broadcast channel on which other media is also received.

28. The method of

claim 25

wherein the metadata is received on a separate broadcast channel from other media.

29. The method of

claim 18

further comprising storing an advertisement.

30. The method of

claim 29

wherein the advertisement is stored on a single storage device.

31. The method of

claim 29

wherein the advertisement is stored on a plurality of storage devices.

32. A method for providing advertisements with other media comprising:

reading metadata;

downloading an advertisement based on the metadata; and

displaying the advertisement.

33. The method of

claim 32

wherein the metadata contains a source address.

34. The method of

claim 33

wherein the source address is a Uniform Resource Locator.

35. The method of

claim 33

wherein the source address is a telephone number.

36. A method for providing information about a metadata-selected advertisement comprising:

monitoring the metadata-selected advertisement;

collecting data on the metadata-selected advertisement; and

recording the data.

37. A system for providing advertisements with other media comprising:

a receiver that receives metadata;

a user input device that receives a user input; and

a processor that selects an object, that reads metadata associated with the object, that selects an advertisement based on the metadata of the object, and that causes the advertisement to be displayed.

38. The system of

claim 37

wherein the processor selects the object based on the user input.

39. The system of

claim 37

wherein the receiver also receives other media.

40. The system of

claim 37

wherein the receiver receives the metadata on a broadcast channel on which the receiver also receives other media.

41. The system of

claim 37

wherein the receiver receives the metadata on a different broadcast channel from other media.

42. The system of

claim 37

further comprising a storage unit that stores metadata.

43. A system for providing advertisements with other media comprising:

a receiver that receives metadata; and

a processor that reads the metadata, that selects an advertisement based on the metadata, and that causes the selected advertisement to be displayed.

44. The system of

claim 43

wherein the receiver also receives other media.

45. The system of

claim 43

wherein the receiver receives the metadata on a broadcast channel on which the receiver receives other media.

46. The system of

claim 43

wherein the receiver receives metadata on a different broadcast channel from other media.

47. The system of

claim 43

further comprising a storage unit that stores the metadata.

48. A system for providing advertisements with other media comprising:

a receiver that receives metadata; and

a processor that reads the metadata, that causes an advertisement to be downloaded based on information contained in the metadata, and that causes the advertisement to be displayed.

49. The system of

claim 48

wherein the receiver also receives other media.

50. The system of

claim 48

wherein the receiver receives the metadata on a broadcast channel on which the receiver also receives other media.

51. The system of

claim 48

wherein the receiver receives metadata on a different broadcast channel from other media.

52. The system of

claim 48

further comprising a storage unit that stores the metadata.

53. A system for providing information about a metadata-selected advertisement comprising:

a receiver that receives data relating to metadata-selected advertisements;

a processor that monitors the metadata-selected advertisements, that collects the data relating to the metadata-selected advertisements, that causes the data to be recorded; and

a storage device that stores the data.