Marketing displays providing ready replaceability of adhesive display labels
First Claim
1. A marketing display device, comprising:
- a support for holding products for sale to customers as such customers pass said support, said support including a label supporting surface disposed to support a label in position for convenient viewing by such customers, a label carrier member which includes a carrier layer, an adhesive layer on one side of said carrier layer, said adhesive layer adhesively affixing said label carrier member to said label supporting surface of said support with the opposite side of said carrier layer disposed outwardly relative to said support, said adhesive layer being bonded to said one side of said carrier layer more strongly than to said label supporting surface of said support, an outwardly exposed release layer on said opposite side of said carrier layer and which will adherently receive and retain an adhesively coated label in overlying relation to said release layer and readily release such a label, whereby such labels applied to said release layer are exposed outwardly relative to said support and are readily removable and replaceable by merchandising personnel, and said carrier layer having a tensile strength and a tear strength that exceed the release value of the bond between said adhesive layer and said label supporting surface, whereby said carrier member may be peeled from said label supporting surface intact with said adhesive layer remaining adhered to said carrier layer and thereby being substantially completely removable from said label supporting surface with said carrier layer upon such peeling removal of said carrier member.
6 Assignments
0 Petitions
Accused Products
Abstract
A marketing display device such as a shelf or a “Pegboard” type hanger is provided with an outer display panel that has a release coating, such as of silicone, for ready attachment, removal and replacement of adhesive labels that carry indicia pertinent to the marketing of products on the hangers to passing potential customers. In one preferred embodiment the release coating is carried on a liner that is adhesively attached to the shelf or hanger for such removable mounting of labels and wherein the liner, including the attaching adhesive, also is readily and cleanly removable by peeling the liner from the surface to which it is adhered.
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Citations
36 Claims
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1. A marketing display device, comprising:
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a support for holding products for sale to customers as such customers pass said support, said support including a label supporting surface disposed to support a label in position for convenient viewing by such customers, a label carrier member which includes a carrier layer, an adhesive layer on one side of said carrier layer, said adhesive layer adhesively affixing said label carrier member to said label supporting surface of said support with the opposite side of said carrier layer disposed outwardly relative to said support, said adhesive layer being bonded to said one side of said carrier layer more strongly than to said label supporting surface of said support, an outwardly exposed release layer on said opposite side of said carrier layer and which will adherently receive and retain an adhesively coated label in overlying relation to said release layer and readily release such a label, whereby such labels applied to said release layer are exposed outwardly relative to said support and are readily removable and replaceable by merchandising personnel, and said carrier layer having a tensile strength and a tear strength that exceed the release value of the bond between said adhesive layer and said label supporting surface, whereby said carrier member may be peeled from said label supporting surface intact with said adhesive layer remaining adhered to said carrier layer and thereby being substantially completely removable from said label supporting surface with said carrier layer upon such peeling removal of said carrier member. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A liner for removable attachment to a label supporting surface of a display support and for removable affixation of adhesive labels to said liner while on such a label supporting surface, said liner comprising:
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a flexible carrier layer;
an adhesive layer on one side of said carrier layer for adhesively affixing said liner to such a label supporting surface with a first bond strength and with the opposite side of said liner disposed outwardly relative to said label supporting surface for receipt of such adhesive labels thereon;
and a release layer bonded to said opposite side of said liner, said release layer providing a release value for pressure sensitive adhesive labels adhered thereto which is significantly less than said first bond strength and less than about two pounds, said release layer being bonded to said carrier layer with a bond strength that significantly exceeds said release value;
said adhesive layer being bonded to said carrier layer with a second bond strength that significantly exceeds said first bond strength; and
,said carrier layer having a tensile strength and a tear strength that significantly exceed said first bond strength, whereby such labels may be adhesively affixed to and removed from said liner and replaced by merchandising personnel, and said liner may be peeled intact from such a label supporting surface to which it has been secured by said adhesive layer, with said adhesive layer remaining adhered to said carrier member and thereby being substantially completely removable from the respective label supporting surface with said liner. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A sheet of release liner stock providing a plurality of individual label support segments for use in supporting labels on label supporting surfaces of merchandising devices, said release liner stock comprising a plurality of substantially coterminous layers including:
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a carrier layer formed of a laminate, an adhesive layer on one side of said carrier layer for adhesively affixing said label support segments to a label supporting surface of a merchandising device with the opposite side of said carrier layer disposed outwardly relative to said device, a release layer on said opposite side of said carrier layer which will adherently receive and retain an adhesively coated label in overlying relation to said release layer and readily release such a label, whereby such labels applied to said release layer are exposed outwardly relative to said devices and are readily removable and replaceable by merchandising personnel, and said sheet stock having a plurality of score lines dividing said sheet stock into a plurality of individual release liner segments. - View Dependent Claims (25, 26, 27, 28, 29)
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30. A marketing display device, comprising:
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a support for holding products for sale to customers as such customers pass said support, said support including a label engagement element for engaging and supporting a label carrier member with one side of such label carrier member disposed outwardly of said support, a flexible merchandising label carrier member comprising a laminate formed of a first layer of an opaque printable first flexible sheet material and a second layer of a transparent flexible sheet material laminated to said first layer, and a release layer bonded to the outer surface of said second layer for releasably supporting adhesively backed labels, said label carrier member being engaged with said engagement element and supported thereby on said support with said release layer exposed outwardly relative to said support for viewing of such labels thereon by passing customers with said first layer providing the visable background for such labels. - View Dependent Claims (32)
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- 33. A flexible merchandising label carrier member comprising a laminate formed of a first layer of an opaque printable first flexible sheet material and a second layer of a transparent flexible sheet material laminated to said first layer, and a release layer bonded to the outer surface of said second layer for releasably supporting adhesively backed labels.
Specification