Advertising materials and method for cooperative promotions

• US 20010048222A1
• Filed: 03/05/2001
• Published: 12/06/2001
• Est. Priority Date: 05/30/2000
• Status: Active Grant

• Current Assignee: Adam's Enterprise Incorporated
• Original Assignee: Adam's Enterprise Incorporated
• Inventors: Mitchell, Robert E.
• Granted Patent: US 6,340,179 B2
• Time in Patent Office: Days
• US Class Current: 283/51
• CPC Class Codes: A63F 3/065 Tickets or accessories for use therewith A63F3/0625 takes precedence
• CPC Class Codes: G09F 23/10 on paper articles, e.g. booklets, newspapers

Abstract

Advertising materials are provided for cooperative promotions. The materials consist of a set of coupons and a promotional piece or flare. Each coupon includes a back face with award structure information printed thereon and a front face with product advertising printed thereon. Each coupon entitles its purchaser to a substantial discount on a product, which discount exceeds the purchase price of the coupon. Multiple break-open windows are formed in the coupon and are movable between closed and open positions respectively concealing and revealing outcome-determining indicia. The indicia comprise symbol combinations and identify respective coupons as either losers or winners entitled to pre-determined awards. A cooperative promotional method utilizing the advertising materials is also disclosed.

Claims

1. A cooperative promotional advertising material set, which comprises:

a. a plurality of break-open coupons each having outcome-determining indicia printed thereon;

b. each coupon having a break-open window with closed and open positions selectively concealing and revealing said indicia;

c. a plurality of said break-open coupons having losing indicia;

d. a plurality of said break-open coupons having winning indicia associated with respective awards;

e. proof-of-purchase information printed on said coupons and entitling their purchasers to discounted products; and

f. a point-of-purchase promotional display with said indicia and the awards associated therewith printed thereon.

2. The invention of

Claim 1

, which includes:

a. each said indicia comprising a plurality of individual symbols comprising a respective symbol combination.

3. The invention of

Claim 1

, wherein each said coupon includes a plurality of said break-open windows each selectively concealing an indicia.

4. The invention of

Claim 1

, wherein each said coupon includes:

a. a back face with said indicia and the awards associated therewith printed thereon;

b. a front face with said advertising printed thereon; and

c. said break-open window being formed on said coupon front face.

5. The invention of

Claim 1

wherein each said coupon and said promotional display have a corresponding serial number printed thereon.

6. A co-promotional advertising method, which comprises the steps of:

a. initiating an advertising campaign with a first promoter,

b. selecting a product of said first advertiser for promotion;

c. selecting a retail sales entity as a second promoter;

d. providing a plurality of coupons with said first promoter'"'"'s product information thereon;

e. distributing a set of said coupons to said retailer;

f. selling said coupons to retail customers;

g. providing said coupons with awards and award-determining, selectively concealed indicia;

h. opening said indicia concealing structure on said coupons to reveal said indicia;

i. distributing said awards to said retail customers with coupons bearing winning indicia; and

j. fulfilling product orders by said first promoter.

7. A cooperative advertising method, which includes the steps of:

a. providing an advertiser with a product;

b. engaging an advertising agency to advertise said product;

c. engaging a promoter to promote said product;

d. engaging a designer to design a set of advertising materials;

e. providing a set of advertising materials including a predetermined number of coupons and a point-of-purchase advertising display;

f. providing each said coupon with front and back faces and a plurality of break-open windows accessible from said front face; and

g. printing on said front face an advertisement for purchase of said product at a savings greater than the price of said coupon.