System and method of background advertising in web pages
First Claim
1. A system for providing advertising information to a viewer on a digital network, the system comprising:
- a network interface configured to transmit and receive data on said digital network;
a database comprising said advertising information; and
software code configured to receive requests for said advertising information from said viewer via said network interface and to provide said advertising information via said network interface in response to said requests.
0 Assignments
0 Petitions
Accused Products
Abstract
According to various exemplary embodiments, methods and system for distributing advertising materials suitably include embedding a pointer (such as an HTML body statement and URL) into a document viewed by a user. As the page is processed by the users'"'"' browser, the browser follows the pointer to obtain an image or other file from a background server. The file or image may then be viewed by the user as part of the document. Various alternate embodiments include processing by the background server to select and serve an image/file that is variable according to time or a last image viewed, or according to user preferences or interests.
-
Citations
16 Claims
-
1. A system for providing advertising information to a viewer on a digital network, the system comprising:
-
a network interface configured to transmit and receive data on said digital network;
a database comprising said advertising information; and
software code configured to receive requests for said advertising information from said viewer via said network interface and to provide said advertising information via said network interface in response to said requests. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 11, 12)
-
-
10. A method of providing advertising information to a user via a digital network, the method comprising the steps of:
-
obtaining said pointer at a server from said user via said digital network, wherein said pointer is obtained by said user from a network document;
processing said pointer at said server to retrieve desired advertising information; and
providing said advertising information to said user for viewing with said network document. - View Dependent Claims (13, 14, 15, 16)
-
Specification