Opt-in electronic mail advertising for internet radio network
First Claim
1. A subscription system for the receipt of content by a user where the content is delivered by means of a data network, the system comprising:
- a user being offered an opportunity to register with a network operator to become entitled to receive content from content providers affiliated with the network operator, a registration process including an option to be an Ad User by electing to receive advertising that benefits the network operator via email, the email comprising advertising messages that are sent to an email address provided by the user to the network operator;
the advertising being sent on behalf of advertisers;
the advertisers paying the content providers as the user receives content from the content providers, the email advertising being linked by at least one of subject and occurrence to the user'"'"'s access of content;
the email messages being received by the user separately from the content.
1 Assignment
0 Petitions
Accused Products
Abstract
A subscription system for the receipt of infotainment content such as audio programming is disclosed. A network operator enables a user to elect to pay a fee or to agree to receive email-advertising messages for continuing permission to access content. If email ads are elected, the ads are sent to the user'"'"'s email address in a separate time and/or space from the content. The email ads are linked by at least one of subject and occurrence to the user'"'"'s activities in accessing content. A user ID identifiable to the network operator links the email ads and content accessed by the user. The email ads are sent to a user system that may be disconnected from the system that provides the user'"'"'s infotainment experience. The email ads may be sent as a single message under a subject heading, or as part of a bundle of ads combined under a single subject heading. Bundled ads are normally individually less costly to advertisers than single ads.
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Citations
22 Claims
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1. A subscription system for the receipt of content by a user where the content is delivered by means of a data network, the system comprising:
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a user being offered an opportunity to register with a network operator to become entitled to receive content from content providers affiliated with the network operator, a registration process including an option to be an Ad User by electing to receive advertising that benefits the network operator via email, the email comprising advertising messages that are sent to an email address provided by the user to the network operator;
the advertising being sent on behalf of advertisers;
the advertisers paying the content providers as the user receives content from the content providers, the email advertising being linked by at least one of subject and occurrence to the user'"'"'s access of content;
the email messages being received by the user separately from the content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system of subscription for content comprising:
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a user being offered an opportunity to register with a network operator to become entitled to receive content, a registration process including an option to be an Ad User by electing to receive advertising that benefits the network operator, the advertising being in the form of email advertising messages sent to an email address provided by the user to the network operator;
the email messages being received by the user separately from the content;
advertisers paying content providers as the user receives content from the content providers. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification