Targeted response generation system

• US 20010056366A1
• Filed: 05/30/2001
• Published: 12/27/2001
• Est. Priority Date: 05/30/2000
• Status: Abandoned Application

• Current Assignee: Robert W. Naismith
• Original Assignee: Robert W. Naismith
• Inventors: Naismith, Robert W.
• Application Number:
  US09/867,882
• Publication Number:
  US 20010056366A1
• Time in Patent Office: Days
• US Class Current: 709/200
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Abstract

A system for generating a targeted response for investment banking services based on user interest. First, a client corporation and a specific investment banking objective for the client corporation are identified. A web site detailing the corporation and its investment banking objective are then constructed. An e-mail database of potential interested parties, including companies in a similar area to the client corporation, is constructed. The address of the web site is sent to the potential interested parties who then login to the web site. The web site includes a login procedure recording a user profile for each user and issuing the user a password. The user then accesses the web site. The usage statistics of the user for the web site are recorded and analyzed. A targeted response to the user is selected from a variety of responses based on the interests of the user as determined from an interpretation of the usage statistics.

Claims

1. A system for generating a targeted response including

an internet-accessible compilation of information regarding a client corporation and a specific investment banking objective of said client corporation;

an e-mail database including e-mail addresses of potential interested contacts;

a login for said compilation for gathering user'"'"'s contact information and providing a password to users;

a profile database for storing said user'"'"'s contact information;

a use statistics database for storing web usage statistics related to said internet-accessible compilation; and

a targeted response generator analyzing said usage statistics to determine a targeted response from a variety of target responses based on a determination of user interest.

2. The system of

claim 1

wherein said internet-accessible compilation is a web page.

3. The system of

claim 1

wherein said internet-accessible compilation is a bulletin board system.

4. The system of

claim 1

wherein said user contact information includes postal mail information.

5. The system of

claim 1

wherein said user contact information includes professional contact information.

6. The system of

claim 2

wherein said usage statistics include at least one of session length, most requested pages, top entry pages, most downloaded files, most active organizations, and top referring sites.

7. The system of

claim 1

wherein said targeted response includes at least one of an individualized e-mail, a phone contact or a postal letter.

8. The system of

claim 1

wherein said e-mail database additionally alerts the potentially interested contacts by using a e-mail alert.

9. The system of

claim 1

wherein said e-mail alert includes the URL of the profile database.

10. A method for generating a targeted response comprising the steps of:

identifying a client corporation having specific investment banking objectives;

generating an internet-accessible compilation of information relating to said client corporation and said specific investment banking objectives;

developing an e-mail database of potential interested contacts;

providing access to said internet-accessible compilation to said interested contacts;

recording profile information regarding visitors to said internet-accessible compilation;

recording use statistics regarding visitors to said internet-accessible compilation;

analyzing said profile information and said use statistics to form a targeted response to said visitors.

11. The method of

claim 10

wherein said generating step includes generating an internet-accessible compilation as a web page.

12. The method of

claim 10

wherein said generating step includes generating an internet-accessible compilation as a bulletin board system.

13. The method of

claim 10

wherein said recording step includes recording postal mail information.

14. The method of

claim 10

wherein said recording step includes recording professional contact information.

15. The method of

claim 11

wherein said recording step includes recording use statistics including at least one of session length, most requested pages, top entry pages, most downloaded files, most active organizations, and top referring sites.

16. The method of

claim 10

wherein said analyzing step includes forming a targeted response including at least one of an individualized e-mail, a phone contact or a postal letter.

17. The method of

claim 10

further including the step of alerting the members of the e-mail database of potentially interested contacts by using a e-mail alert.

18. The method of

claim 17

wherein said alerting step includes an e-mail alert including the URL of the profile database.