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Behavior tracking and user profiling system

  • US 20010056405A1
  • Filed: 03/01/2001
  • Published: 12/27/2001
  • Est. Priority Date: 09/11/1997
  • Status: Abandoned Application
First Claim
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1. A method for user profiling, the method comprising the steps of:

  • (a) supplying an inventory of digital content, wherein at least part of said inventory is pre-stored on a client computer and said inventory includes at least one member of the set consisting of assets, collateral for said assets, and advertisements;

    (b) displaying information about said inventory to a user of said client computer;

    (c) collecting user data about said user based on actions of said user with regard to said information about said inventory; and

    (d) constructing a user profile based on said user data.

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