METHOD AND APPARATUS FOR DELIVERING PERSONALIZED BROADCAST MESSAGES
First Claim
1. A method for providing a broadcast message to an intended recipient comprising the steps of:
- storing a broadcast message in a database;
storing an access number for an intended recipient of the broadcast message in said database;
storing a personalized message for the intended recipient in said database;
initializing the establishment of a communications connection with the intended recipient by utilizing said access number for the intended recipient;
accessing the broadcast message and the personalized message for the intended recipient; and
providing the broadcast message and the personalized message to the intended recipient over the communications connection.
1 Assignment
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Accused Products
Abstract
A method and apparatus for delivering personalized broadcast messages is disclosed. In accordance with one embodiment of the present invention, a broadcast message that is to be delivered to several recipients is stored in a network broadcast message database. Access numbers for each intended recipient of the broadcast message are stored in a recipient database in the network. The sender of the broadcast message generates a personalized message for each intended recipient and stores each personalized message in the recipient database. A message delivery module in the network retrieves the access number for each intended recipient from the recipient database and establishes a communications connection with each intended recipient. The message delivery module also retrieves the stored personalized message that is associated with the intended recipient and the stored broadcast message from the broadcast message database. The message delivery module provides the personalized message and the broadcast message to the intended recipient.
27 Citations
21 Claims
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1. A method for providing a broadcast message to an intended recipient comprising the steps of:
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storing a broadcast message in a database;
storing an access number for an intended recipient of the broadcast message in said database;
storing a personalized message for the intended recipient in said database;
initializing the establishment of a communications connection with the intended recipient by utilizing said access number for the intended recipient;
accessing the broadcast message and the personalized message for the intended recipient; and
providing the broadcast message and the personalized message to the intended recipient over the communications connection. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. An apparatus for providing a personalized broadcast message to an intended recipient via a network, comprising:
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a broadcast message database;
a recipient database, said recipient database storing an access number for an intended recipient of a broadcast message and a personalized message for the intended recipient; and
a message delivery module coupled to said broadcast message database and said recipient database. - View Dependent Claims (18, 19, 20)
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21. A method for personalizing a broadcast message delivered to an intended recipient via a network, comprising the steps of:
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receiving a personalized message for an intended recipient at a network;
associating the personalized message for the intended recipient with a broadcast message to be delivered to the intended recipient; and
delivering said associated messages to the intended recipient.
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Specification