Locally driven advertising system
First Claim
1. A method for providing offline advertising on a personal computerized system, wherein the personal computerized system has a display unit and a primary storage unit, the method comprising the steps of:
- (a) providing a campaign set in the primary storage unit, wherein said campaign set includes a plurality of ads each having respective deployment attributes;
(b) generating a viewable window on the display unit, wherein said viewable window includes at least one position;
(c) retrieving a said ad from said campaign set based on its respective said deployment attributes; and
(d) presenting said ad in said position, thereby permitting a user of the personal computerized system to view said ad.
2 Assignments
0 Petitions
Accused Products
Abstract
A method for providing offline advertising. A digital content vending machine, DCVM includes a client on a personal computer, PC. The DCVM contains an infrastructure and an inventory of digital content, which includes advertisements. The infrastructure and inventory may both be stored in a hard drive, or the inventory may instead be stored on a removable media, such as a CD, DVD, or tape. Customers shop in a plurality of stores operated by vendors and the advertising is then presented to them. A master server may also be provided to update the infrastructure and inventory, particularly including advertisements into the inventory.
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Citations
21 Claims
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1. A method for providing offline advertising on a personal computerized system, wherein the personal computerized system has a display unit and a primary storage unit, the method comprising the steps of:
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(a) providing a campaign set in the primary storage unit, wherein said campaign set includes a plurality of ads each having respective deployment attributes;
(b) generating a viewable window on the display unit, wherein said viewable window includes at least one position;
(c) retrieving a said ad from said campaign set based on its respective said deployment attributes; and
(d) presenting said ad in said position, thereby permitting a user of the personal computerized system to view said ad. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer program, embodied on a computer readable storage medium, for providing offline advertising on a personal computerized system having a display unit and a primary storage unit, the computer program comprising:
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(a) a code segment that generates a viewable window on the display unit, wherein said viewable window includes at least one position;
(b) a code segment that retrieves a said ad from a campaign set which has been pre-stored in the primary storage unit, based on its respective said deployment attributes; and
(c) a code segment that presents said ad in said position, thereby permitting a user of the personal computerized system to view said ad. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification