Method of advertising over networks
First Claim
1. a method of advertising on a network having a user node including a browser program coupled to the network, a publisher node, and an advertiser host node having advertising content, the method including the steps of sending a request from the user node to the publisher node, returning an advertisement link from the publisher node to the user node, the link being a link to the advertiser host node, the user node using the link to send a request to the advertiser host node for an advertisement, the advertiser host selecting an advertisement and sending the advertisement to the user node to be displayed by the browser program:
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Abstract
An advertising system that is applicable to the Internet is disclosed. A number of publisher sites which provide content and have advertising space all have a link to an advertisement host server which can identify end users that send a request to a publisher site by using application variables, so cookies are not required. Application server pages are used to provide the required information and to prevent caching of advertisements on users'"'"' machines. Data obtained by the system is used by the advertisement host server to select an appropriate advertisement, and the advertisements are uploaded from an SQL database and provided to the user in binary format.
119 Citations
18 Claims
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1. a method of advertising on a network having a user node including a browser program coupled to the network, a publisher node, and an advertiser host node having advertising content, the method including the steps of
sending a request from the user node to the publisher node, returning an advertisement link from the publisher node to the user node, the link being a link to the advertiser host node, the user node using the link to send a request to the advertiser host node for an advertisement, the advertiser host selecting an advertisement and sending the advertisement to the user node to be displayed by the browser program:
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10. A network having
a user node including a browser program coupled to the network, the user node being capable of making requests for information on the network, an advertiser host node having advertising content, and means to select an advertisement and return the selected advertisement to the user node, a publisher node having information including advertising space for display of advertising content, and a link to the advertiser host node whereby a request from the user node to the publisher node results in the publisher node returning the link to the advertiser host node to allow the advertiser host node to select an advertisement and return the selected advertisement to the user node.
Specification