Apparatus and method for delivery of targeted marketing to automated service machines

• US 20020003162A1
• Filed: 04/17/2001
• Published: 01/10/2002
• Est. Priority Date: 04/17/2000
• Status: Abandoned Application

• Current Assignee: Advertising.com
• Original Assignee: Advertising.com
• Inventors: Demayo, John F., Ferber, John B.
• Application Number:
  US09/835,377
• Publication Number:
  US 20020003162A1
• Time in Patent Office: Days
• US Class Current: 235/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods and apparatus for advertisements from a processor over a network, such as the Internet to an automated service machine are provided. The automated service machine determines information identifying a user and requests, from the processor, an advertisement based upon the information identifying the user. The processor selects the advertisement based upon the information identifying the user and provides the selected advertisement to the automated service machine. The processor may retrieve information from an advertising database and a consumer profile database to select the advertisement. The automated service machine then presents the selected advertisement to the user.

Claims

1. A method of providing advertisements from a processor to an automated service machine over a network, comprising:

determining, at the automated service machine, information identifying a user;

requesting, from the processor, an advertisement based upon the information identifying the user;

selecting, at the processor, the advertisement based upon the information identifying the user;

providing the selected advertisement to the automated service machine; and

presenting the selected advertisement.

2. The method of claim 1, wherein the step of selecting advertisement based upon the information identifying the user comprises the steps of:

determining a profile of the user based upon the user;

determining information describing the automated service machine; and

selecting the advertisement based on the profile of the user and the automated service machine.

3. The method of claim 2, wherein the step of determining information describing the automated service machine comprises the steps of:

determining a location of the automated service machine.

4. The method of claim 2, wherein the step of determining information describing the automated service machine comprises the steps of:

determining a display resolution of the automated service machine.

5. The method of claim 2, wherein the step of determining information describing the automated service machine comprises the steps of:

determining a printer of the automated service machine.

6. The method of claim 2, wherein the step of determining information describing the automated service machine comprises the steps of:

determining a local time for the automated service machine.

7. A system for providing advertisements, comprising:

a first memory for storing information describing a profile of at least one user;

a second memory for storing data for a plurality of advertisements;

a processor for selecting at least one of the plurality of advertisements based upon the profile of the at least one user;

a network coupled to the processor; and

an automated service machine, coupled to the network, for providing information identifying the at least one user and presenting the at least one advertisement selected by the processor.

8. An automated service machine, comprising:

at least one user interface for receiving information identifying a user;

a communications interface for requesting an advertisement based upon the information identifying the user; and

at least one output interface for presenting the advertisement based upon the information identifying the user.

9. The automated service machine of claim 8, wherein the at least one user interface comprises a keyboard.

10. The automated service machine of claim 9, wherein the at least one user interface comprises a card reader.

11. The automated service machine of claim 9, wherein the communications interface comprises a modem.

12. The automated service machine of claim 9, wherein the at least one output interface comprises a display.

13. The automated service machine of claim 9, wherein the at least one output interface comprises a printer.

14. An apparatus for providing advertisements from a processor to an automated service machine over a network, comprising:

means for determining, at the automated service machine, information identifying a user;

means for requesting, from the processor, an advertisement based upon the information identifying the user;

means for selecting, at the processor, the advertisement based upon the information identifying the user;

means for providing the selected advertisement to the automated service machine; and

means for presenting, at the automated service machine, the selected advertisement.