Marketing data collection system and method
First Claim
1. A marketing data collection system for collecting marketing data pertaining to a merchandiser at a target location, said system comprising:
- a processor located at the target location to receive and store information; and
a code reader incorporated with said processor, said code reader to receive input information from a merchandiser whereby upon input of said information the presence of the merchandiser at the processor is read and recorded in the processor.
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Accused Products
Abstract
A marketing data collection system for collecting marketing data pertaining to a merchandiser at a target location having at least one display and transferring the marketing data to a data center. The system comprises a target location identifier code located at the target location, and a portable storage device including a code reader for reading and storing the target location identifier code and a data output device for transferring the target location identifier code to the data center. The system may include a token into which the target location identifier code is embodied. The token may comprise a magnetic strip, a magnetic bar code, an optical bar code, and the like. The portable storage device may include a clock for recording and storing a time at which the target location identifier code is inputted into the portable storage device.
The portable storage device preferably records and stores the date and time at which the merchandiser arrives at and departs from each target location, as well as individual product displays at each target location. The data output device may include a modem, an infrared output device, connection circuitry for connection to a telecommunication network, connection circuitry for connection to a cellular telecommunication network, and the like.
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Citations
29 Claims
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1. A marketing data collection system for collecting marketing data pertaining to a merchandiser at a target location, said system comprising:
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a processor located at the target location to receive and store information; and
a code reader incorporated with said processor, said code reader to receive input information from a merchandiser whereby upon input of said information the presence of the merchandiser at the processor is read and recorded in the processor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A marketing data collection system for collecting marketing data pertaining to a merchandiser at a target location, said system comprising:
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a transmitter in a predetermined location;
a receiver in a second location; and
A storage device whereby one of said transmitter or receiver, in the possession of the merchandiser, upon entering a location within a predetermined region activates communication between the transmitter and receiver such that the presence of the merchandiser within the region is automatically recorded in the storage device. - View Dependent Claims (11, 12, 13, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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- 14. The invention of claim 14 wherein the transmitter is a global positioning satellite.
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27. A marketing data collection method for collecting marketing data pertaining to a merchandiser at a target location comprising the following steps:
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determining a predetermined region about a target location;
programming said predetermined region within a geolocation positioning device;
recording the position of said geolocation positioning device when it enters the predetermined region. - View Dependent Claims (28, 29)
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Specification