Method for automated direct marketing
First Claim
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1. A computer-implemented method for conducting a direct marketing campaign, comprising:
- providing a contact list for use in direct marketing campaigns, where the contact list includes a plurality of members and corresponding address information for each member;
storing the contact list in a memory space;
executing a first marketing campaign based on the contact list;
maintaining the contact list in the memory space; and
executing a second marketing campaign based on the contact list.
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Abstract
A method for generating mailers to be delivered to members contained on a contact list comprises the following steps. A contact list and a mailer are first uploaded into a computer system. The contact list contains a listing of a plurality of members. The list is modified with marketing tools. A direct marketing campaign is next executed. The campaign disseminates information contained in the mailer to members listed in the contact list. The list and preferably the mailer are then maintained as stored in the computer system.
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Citations
35 Claims
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1. A computer-implemented method for conducting a direct marketing campaign, comprising:
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providing a contact list for use in direct marketing campaigns, where the contact list includes a plurality of members and corresponding address information for each member;
storing the contact list in a memory space;
executing a first marketing campaign based on the contact list;
maintaining the contact list in the memory space; and
executing a second marketing campaign based on the contact list. - View Dependent Claims (2, 3, 4, 5, 6, 8, 9, 10, 11)
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7. The computer-implemented method of claim 7 wherein the step of prompting a system user is based on sales date information.
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12. A computer-implemented method for executing a direct marketing campaign, comprising:
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providing a contact list for use in the marketing campaign, where the contact list includes a plurality of members and corresponding address information for each member;
providing a mailer for distribution to the plurality of members in the contact list;
disseminating the mailer to one or more of the plurality of members on the contact list;
receiving feedback information relating to the marketing campaign from at least one of the plurality of members; and
using the feedback information to implement subsequent marketing campaigns. - View Dependent Claims (13, 14, 15, 16)
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17. A method for direct marketing comprising the steps of:
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A. loading a plurality of contact lists and a plurality of mailers into a computer system, each of said contact lists listing a plurality of members and corresponding address fields for executing a direct marketing campaign;
B. storing each of said contact lists in a respective one of a plurality of allocated storage areas in said computer system, each of said allocated storage areas accessible by a respective on of a plurality of allocated users to allow each allocated user to modify or view a respective contact list or execute a direct marketing campaign with a respective contact list;
C. executing a direct marketing campaign with at least one of said contact lists stored in a respective one of said storage areas and one of said mailers, said direct marketing campaign executed in response to input by a respective allocated user to said computer system, said direct marketing campaign disseminating mailers to members on said contact list;
D. maintaining said contact list in said allocated storage area; and
E. executing a second direct marketing campaign with information based on said contact list used in said direct marketing campaign, said information based on said contact list being either said contact list or a modified version of said contact list stored in said computer system, said second direct marketing campaign executed in response to input by said allocated user who executed said direct marketing campaign, said input being to said computer system. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
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Specification