System, method and article of manufacture for real time test marketing

• US 20020007307A1
• Filed: 02/14/2001
• Published: 01/17/2002
• Est. Priority Date: 04/22/1999
• Status: Abandoned Application

• Current Assignee: NeoMedia Technologies Inc.
• Original Assignee: NeoMedia Technologies Inc.
• Inventors: Miller, Michael R., Miller, Gregory P., Carpenter, William H. Jr.
• Application Number:
  US09/783,750
• Publication Number:
  US 20020007307A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0234 Rebates after completed purchase
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A system, method and article of manufacture are provided for test marketing in real time based on user polls. User input relating to requests for information about products is stored in a database. The database is searched for selecting users who have entered user input relating to at least one product. Information relating to the product(s) is presented to the selected users. Feedback is received from the users. The feedback is analyzed for determining user interest in the at least one product.

Claims

1. A method for test marketing in real time based on user polls, comprising the steps of:

(a) storing user input relating to requests for information about products in a database;

(b) searching the database for selecting users who have entered user input relating to at least one product;

(c) presenting information relating to the at least one product to the selected users;

(d) receiving feedback from the users; and

(e) analyzing the feedback for determining user interest in the at least one product.

2. A method as recited in claim 1, wherein the user input includes submissions of representations of bar codes associated with products.

3. A method as recited in claim 1, wherein the information presented to the users includes a poll.

4. A method as recited in claim 1, wherein the information presented to the users includes a promotional offer.

5. A method as recited in claim 1, wherein the analysis includes a geographical analysis.

6. A method as recited in claim 1, wherein the analysis includes a time period-based analysis.

7. A computer program product for test marketing in real time based on user polls, comprising:

(a) computer code for storing user input relating to requests for information about products in a database;

(b) computer code for searching the database for selecting users who have entered user input relating to at least one product;

(c) computer code for presenting information relating to the at least one product to the selected users;

(d) computer code for receiving feedback from the users; and

(e) computer code for analyzing the feedback for determining user interest in the at least one product.

8. A computer program product as recited in claim 7, wherein the user input includes submissions of representations of bar codes associated with products.

9. A computer program product as recited in claim 7, wherein the information presented to the users includes a poll.

10. A computer program product as recited in claim 7, wherein the information presented to the users includes a promotional offer.

11. A computer program product as recited in claim 7, wherein the analysis includes a geographical analysis.

12. A computer program product as recited in claim 7, wherein the analysis includes a time period-based analysis.

13. A system for test marketing in real time based on user polls, comprising:

(a) logic for storing user input relating to requests for information about products in a database;

(b) logic for searching the database for selecting users who have entered user input relating to at least one product;

(c) logic for presenting information relating to the at least one product to the selected users;

(d) logic for receiving feedback from the users; and

(e) logic for analyzing the feedback for determining user interest in the at least one product.

14. A system as recited in claim 13, wherein the user input includes submissions of representations of bar codes associated with products.

15. A system as recited in claim 13, wherein the information presented to the users includes a poll.

16. A system as recited in claim 13, wherein the information presented to the users includes a promotional offer.

17. A system as recited in claim 13, wherein the analysis includes a geographical analysis.

18. A system as recited in claim 13, wherein the analysis includes a time period-based analysis.