Network based media space sale system and method
First Claim
1. A system for placing advertisements with media organizations comprising:
- an electronic database;
means for advertisers to access said database so as to place offers for an advertising campaign in said data base;
means for a media user associated with a media organization to access the database so as to review said offers;
means for said media user to accept or decline said offers;
means for placing orders for advertising specified by said campaign if an offer is accepted;
means for determining when said advertisements have been run; and
means for transferring funds from said advertisers to said media organization when said advertisements have been run.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method for placing advertisements with media organizations comprising making use of an electronic database; advertisers accessing the database so as to place offers for an advertising campaign in the data base; media users associated with a media organization accessing the database so as to review the offers; the media user accepting or declining the offers; placing orders for advertising specified by the campaign if an offer is accepted; determining when the advertisements have been run; and transferring funds from the advertisers to the media organization when the advertisements have been run. An electronic message such as an electronic affidavit is provided to the advertiser when the advertisement has been run.
25 Citations
30 Claims
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1. A system for placing advertisements with media organizations comprising:
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an electronic database;
means for advertisers to access said database so as to place offers for an advertising campaign in said data base;
means for a media user associated with a media organization to access the database so as to review said offers;
means for said media user to accept or decline said offers;
means for placing orders for advertising specified by said campaign if an offer is accepted;
means for determining when said advertisements have been run; and
means for transferring funds from said advertisers to said media organization when said advertisements have been run. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method for advertisers to place advertisements with media organizations through a management system having a database, said method comprising:
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advertisers accessing said database so as to place offers representative of an advertising campaign in said database;
users at a media organization accessing said database so as to review said offers, and to accept or decline said offers;
generating insertion orders to insert advertisements in accordance with said campaign for offers which are accepted; and
providing payment from said advertisers to said media organization when said advertisements have been run. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification