Method for targeting insurance policy incentive rewards
First Claim
1. A method of targeting an incentive reward to an individual conducting an activity of interest, wherein the incentive reward is an insurance coverage credit that can be used to purchase an insurance policy or pay premiums on an increment of insurance coverage.
1 Assignment
0 Petitions
Accused Products
Abstract
Disclosed is a method for targeting incentive rewards, in the form of an insurance coverage credits to individuals conducting business activities of interest. In a preferred mode, a “Policy Rewards” program implementing the disclosed method provides an incentive for a consumer to conduct more business with a commercial enterprise. Thus, the method can involve the awarding of coverage credits or additional coverage amounts either permanently or for a specified period of time on a wide range of insurance policies in return for a consumer taking agreed upon actions. The method can be implemented in any suitable manner, including completely manually, by manual operation of electronic or mechanical data, or completely automatically. Preferably the method is performed automatically through electronic means.
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Citations
24 Claims
- 1. A method of targeting an incentive reward to an individual conducting an activity of interest, wherein the incentive reward is an insurance coverage credit that can be used to purchase an insurance policy or pay premiums on an increment of insurance coverage.
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9. An insurance system comprising:
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an item selected from the group consisting of;
(1) a credit to purchase insurance or pay premiums on insurance; and
(2) insurance wherein the item is awarded by a first entity, and the insurance is for a second entity, wherein the insurance is against the occurrence of a potential hazard having causative factors;
wherein the first entity awards the item to the second entity in order to induce the second entity to take some action, wherein the action taken has no substantial bearing on reducing the likelihood of occurrence of the causative factors;
and wherein the second entity may or may not have existing insurance. - View Dependent Claims (10, 11, 12, 13, 14)
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15. An insurance system comprising awarding of an item to an entity for free, wherein the item is selected from the group consisting of (1) a credit to purchase insurance or pay premiums on insurance;
- and (2) insurance.
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16. An insurance system comprising awarding of an item selected from the group consisting of (1) a credit to purchase an insurance policy;
- and (2) an insurance policy, wherein the award is made by a first entity to a second entity for reasons selected from the group consisting of;
marketing promotions;
encouraging the second entity to use an internet site;
purchase of a product by the second entity;
lease of a tangible or intangible product by the second entity;
use of a service by the second entity.
- and (2) an insurance policy, wherein the award is made by a first entity to a second entity for reasons selected from the group consisting of;
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17. A computer-implemented insurance system comprising:
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an item selected from the group consisting of;
(1) a credit to purchase insurance or pay premiums on insurance; and
(2) insurancewherein the insurance is awarded by a first entity, and the insurance is for a second entity, and is against the occurrence of a potential hazard having causative factors;
wherein the first entity awards the item to the second entity in order to induce the second entity to take some action, wherein the action taken has no substantial bearing on reducing the likelihood of occurrence of the causative factors.
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- 18. A method of inducing an entity to take a certain action comprising awarding to the entity a credit which may be used to requisition insurance against a potential hazard having certain risk factors, wherein the action does not reduce the likelihood of occurrence of the risk factors.
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20. A method of promotion to an entity of a thing selected from the group consisting of products and services, wherein when the thing is selected by the entity, also awarded to the entity at no cost to the entity is an item selected from the group consisting of (1) a credit to purchase insurance or pay premiums on insurance;
- and (2) insurance.
- View Dependent Claims (21, 22)
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23. A method of advertising comprising providing a code redeemable for an item selected from the group consisting of:
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(1) a credit to purchase insurance or pay premiums on insurance; and
(2) insurance.
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24. A value card system wherein the use on behalf of the credit card holder of the credit card for the purchase, lease, or license of goods or services results in an insurance credit to the holder of the credit card.
Specification