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Content personalization based on actions performed during a current browsing session

  • US 20020010625A1
  • Filed: 03/29/2001
  • Published: 01/24/2002
  • Est. Priority Date: 09/18/1998
  • Status: Active Grant
First Claim
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1. A method of assisting a user in locating products while browsing an online catalog of products, comprising, during a browsing session:

  • maintaining a history of products viewed by the user during the browsing session (“

    viewed products”

    );

    selecting a set of additional products to present to the user based on the history of viewed products, wherein a product is selected to include in the list of additional products based at least in part on whether that product is related to more than one of the viewed products;

    outputting to the user the list of the additional products and a list of the viewed products; and

    presenting to the user an option to individually de-select the viewed products and to thereafter view a refined set of additional products which reflects de-selection of one or more of the viewed products.

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