Internert advertising and information delivery system
First Claim
1. An Internet advertising and information delivery system comprising:
- a cursor comprising;
a pointer component for pointing to a particular location on the computer screen in response to the movement of a mouse, track ball, touchpad, etc.; and
a window component adjacent to the pointer component and which moves about the screen in conjunction with the pointer component, such that the two cursor components move about the screen as a single cursor unit, with advertising and/or other information being displayed in the cursor'"'"'s window component regardless of the cursor'"'"'s position on the screen.
0 Assignments
0 Petitions
Accused Products
Abstract
A novel Internet advertising and information delivery system is disclosed comprising a novel cursor, wherein the cursor comprises two components: the traditional pointer component, and a small window component adjacent to the pointer component of the cursor. Advertising and/or other information is displayed in the window component. The user'"'"'s attention is constantly directed to this displayed advertisement and/or other information since it is part of the cursor. Another form of the novel Internet advertising and information delivery and information delivery system takes advantage of the fact that most users access the Internet by telephone, using a local dial-up access number. Through the use of Caller ID, lease line codes or other fixed circuit identification, the ISP may identify the likely physical location of the user. Localized advertising and/or other information can then be closely targeted to the user. This targeted localized advertising and/or other information can be delivered to the user through conventional banner advertising or, more preferably, through the novel cursor described above. Yet another form of the novel Internet advertising and delivery system provides more personalized advertising by using additional identifying information, such as user name and ID. This additional information allows the system to retrieve the user'"'"'s profile and provide customized advertising based upon this profile. For example, after keying in a password, the system not only recognizes the location of the user in the Boston area, but it also recognizes that the user is a female, in the 20 to 30 year old group, and has an interest in flower arranging. As such, information provided by the user during registration such as sex, age, and interests, may later be used to target advertising.
-
Citations
28 Claims
-
1. An Internet advertising and information delivery system comprising:
a cursor comprising;
a pointer component for pointing to a particular location on the computer screen in response to the movement of a mouse, track ball, touchpad, etc.; and
a window component adjacent to the pointer component and which moves about the screen in conjunction with the pointer component, such that the two cursor components move about the screen as a single cursor unit, with advertising and/or other information being displayed in the cursor'"'"'s window component regardless of the cursor'"'"'s position on the screen. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
-
19. An Internet advertising and information delivery system comprising:
a targeted localized advertising and information delivery system comprising;
a processor for identifying unique identifier information of a user; and
an advertising and/or other information database for storing advertisements and/or other information and for pushing advertisements and/or other information to the user based upon the unique identifier information identified by the processor. - View Dependent Claims (20, 21, 22, 23, 24)
-
25. An Internet advertising and information delivery method comprising:
-
providing a cursor on a computer screen wherein the cursor has a pointer component and a window component adjacent to the pointer component; and
displaying advertising and/or other information in the window component of the cursor.
-
-
26. An Internet advertising method comprising:
-
identifying a current location identifier associated with a user; and
delivering localized advertising and/or other information to the user based upon the location identifier used by the user - View Dependent Claims (27)
-
-
28. An Internet advertising and information delivery method comprising:
-
identifying a personalized profile associated with a user; and
delivering localized advertising and/or other information to the user based upon the personalized profile associated with the user.
-
Specification