Method and system for integrating internet advertising with television commercials

• US 20020010928A1
• Filed: 04/23/2001
• Published: 01/24/2002
• Est. Priority Date: 04/24/2000
• Status: Abandoned Application

• Current Assignee: Comcast Cable Communications Management LLC (Comcast Corporation)
• Original Assignee: Comcast Cable Communications Management LLC (Comcast Corporation)
• Inventors: Sahota, Ranjit
• Application Number:
  US09/841,149
• Publication Number:
  US 20020010928A1
• Time in Patent Office: Days
• US Class Current: 725/40
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/434 Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream demultiplexing of data packets for data networks, e.g. RTP/UDP H04L65/00
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/16 Analogue secrecy systems; Analogue subscription systems
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

A method and system are disclosed for integrating Internet advertising with television commercials. For one method, interactive content (e.g., Internet advertising content) is automatically integrated with television (TV) broadcast content (e.g., TV commercial content) for display. The interactive content can be integrated with the TV broadcast content without modification of the original interactive content and TV broadcast content.

Claims

1. A method for a display comprising:

automatically integrating interactive content with television (TV) broadcast content for display.

2. The method of claim 1, wherein the interactive content includes Internet advertising content and the TV broadcast content includes TV commercial content.

3. The method of claim 1, further comprising:

linking the interactive content with the TV broadcast content.

4. The method of claim 1, further comprising:

displaying the integrated content to allow a user to interact with the interactive content.

5. The method of claim 1, wherein the automatically integrating of the interactive content includes automatically integrating the interactive content with the TV broadcast content without modifying the interactive content and the TV broadcast content.

6. The method of claim 1, wherein the interactive content includes an advertising banner.

7. The method of claim 1, further comprising:

targeting specific receivers with the integrated content.

10. The system of claim 1, further comprising:

a linking unit to link the interactive content with the TV broadcast content.

8. A system for integrating content comprising:

an integration unit to integrate automatically interactive content with television (TV) broadcast content for display.

9. The system of claim 8, wherein the interactive content includes Internet advertising content and the TV broadcast content includes TV commercial content.

11. The system of claim 8, further comprising:

a receiving unit to receive the integrated content; and

a display unit to display the integrated content to allow a user to interact with the interactive content.

12. The system of claim 8, wherein the integration unit is to integrate automatically the interactive content with the TV broadcast content without modifying the interactive content and the TV broadcast content.

13. The system of claim 8, wherein the interactive content includes an advertising banner.

14. The system of claim 8, further comprising:

a targeting unit to target specific receivers with the integrated content.

15. A method for processing a video data stream, the method comprising:

receiving the video data stream;

downloading interactive content;

automatically integrating the interactive content with the video data stream; and

transmitting the integrated interactive content and video data stream to one or more receivers for display.

16. The method of claim 15, further comprising:

displaying the interactive content and the video stream; and

launching interactive services via the interactive content.

17. The method of claim 15, wherein the receivers include a set-top box.

18. The method of claim 15, wherein the video data stream includes TV commercial content.

19. The method of claim 15, further comprising:

customizing the interactive content for a specific market, group, or geographic region.

20. A system for processing a video data stream comprising:

a receiving unit to receive the video data stream;

a downloading unit to download interactive content;

an integration unit to integrate automatically the interactive content with the video data stream; and

a transmitting unit to transmit the integrated interactive content and video data stream to one or more receivers for display.

21. The system of claim 20, wherein the receivers include a set-top box.

22. The system of claim 20, wherein the video data stream includes TV commercial content.

23. The system of claim 20, further comprising:

a customizing unit to customize the interactive content for a specific market, group, or geographic region.

24. A machine-readable medium providing instructions, which if executed by a processor, causes the processor to perform an operation comprising:

automatically integrating interactive content with television (TV) broadcast content for display.

25. The machine-readable medium of claim 24, further providing instructions, which if executed by the processor, causes the processor to perform an operation comprising:

linking the interactive content with the TV broadcast content.

26. The machine-readable medium of claim 24, further providing instructions, which if executed by the processor, causes the processor to perform an operation comprising:

displaying the integrated content to allow a user to interact with the interactive content.

27. A machine-readable medium providing instructions, which if executed by a processor, causes the processor to perform an operation comprising:

receiving a video data stream;

downloading interactive content;

automatically integrating the interactive content with the video data stream; and

transmitting the integrated interactive content and video data stream to one or more receivers for display.