Method and system for interactive advertising

• US 20020013174A1
• Filed: 05/31/2001
• Published: 01/31/2002
• Est. Priority Date: 05/31/2000
• Status: Abandoned Application

• Current Assignee: Murata, Kiyoshi
• Original Assignee: Murata, Kiyoshi
• Inventors: Murata, Kiyoshi
• Application Number:
  US09/870,966
• Publication Number:
  US 20020013174A1
• Time in Patent Office: Days
• US Class Current: 463/42
• CPC Class Codes: A63F 2300/407 Data transfer via internet
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters
• CPC Class Codes: G07F 17/3237 about the players, e.g. profiling, responsible gaming, strategy/behavior of players, location of players

Abstract

A method and system for providing interactive advertising through a game over a computerized communications network wherein advertisers receive greater consumer awareness while the consumers (game registrants) enjoy the gaming experience without having the advertisements being an intrusive interruption.

Claims

1. A method for presenting advertising through a game over a computerized communications network, the method comprising:

identifying a game player;

providing an interactive game over the computerized communication network;

presenting advertising content integrated within the game; and

,

rewarding the game player corresponding to game performance;

wherein the advertising content is a part of the game whereby the advertising content does not interrupt the game player.

2. The method as recited in claim 1 further comprising the step of collecting demographic information corresponding to the game player.

3. The method as recited in claim 1 wherein the step of rewarding further comprises providing a catalog of prizes.

4. The method as recited in claim 1 wherein the game corresponds to a common theme.

5. The method as recited in claim 3 wherein selecting from the catalog of prizes results in entering a drawing for a particular prize.

6. The method as recited in claim 1 wherein the step of providing an interactive game uses an aggregate of web sites.

7. The method as recited in claim 6 wherein the aggregate of webs sites provides a uniform presentation of advertising content to the game player.

8. The method as recited in claim 1 further comprising the step of collecting game player preference information.

9. The method as recited in claim 1 further comprising the step of collecting game history specific to the game player.

10. The method as recited in claim 9 wherein presenting advertising content within the game is a function of game history specific to the game player.

11. A system for aggregating potential consumers over computerized communications network comprising:

an interactive game to be accessed over the computerized communication network by a game player;

means for presenting advertising content integrated within the game to the game player; and

,

means for rewarding the game player corresponding to game performance;

wherein the advertising content is a part of the interactive game whereby the advertising content does not interrupt the game player.

12. The system as recited in claim 11 further comprising means for collecting demographic information corresponding to the game player.

13. The system as recited in claim 11 wherein the means for rewarding the game player uses a catalog of prizes.

14. The system as recited in claim 11 wherein the interactive game corresponds to a common theme.

15. The system as recited in claim 13 further comprising means for selecting from the catalog of prizes by entering a drawing for a particular prize.

16. The system as recited in claim 11 further comprising means for aggregating web sites using the interactive game.

17. The system as recited in claim 16 wherein the aggregate of webs sites provides a uniform presentation of advertising content.

18. The system as recited in claim 11 further comprising means for collecting game player preference information.

19. The system as recited in claim 11 further comprising means for collecting game history specific to the game player.

20. The system as recited in claim 19 wherein presenting advertising content within the game is a function of game history specific to the game player.