System and method for determining suitable breaks for inserting content
First Claim
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1. A computer implemented method for determining when to insert supplemental content between requested content, comprising:
- intercepting a first request from a user for first content;
capturing a second request from said user for second content;
determining that said second request is independent of said first content; and
facilitating the insertion of supplemental content between said first content and said second content.
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Abstract
The invention includes a method, apparatus, and computer program product for determining when to insert supplemental content between requested content, such as when to insert advertisements between requested Web-pages. In a preferred embodiment, a first request is intercepted from a user for first content. Subsequently, a second request is captured from the user for second content. It is then determined that the second request is independent of the first content. Finally, the insertion of supplemental content is facilitated, between the first content and the second content.
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Citations
12 Claims
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1. A computer implemented method for determining when to insert supplemental content between requested content, comprising:
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intercepting a first request from a user for first content;
capturing a second request from said user for second content;
determining that said second request is independent of said first content; and
facilitating the insertion of supplemental content between said first content and said second content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An apparatus for determining when to insert supplemental content between requested content, comprising:
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a bus;
a central processing unit electrically coupled to said bus;
a communications interface circuit electrically coupled to said bus and capable of electrically coupling to an electronic network; and
a memory electrically coupled to said bus, said memory comprising;
instructions for intercepting a first request from a user for first content;
instructions for capturing a second request from said user for second content;
instructions for determining that said second request did not originate from said first content; and
instructions for facilitating the insertion of supplemental content between said first content and said second content.
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12. A computer program product for use in conjunction with a computer system, the computer program product comprising a computer readable storage medium and a computer program mechanism embedded therein, the computer program mechanism comprising:
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instructions for intercepting a first request from a user for first content;
instructions for capturing a second request from said user for second content;
instructions for determining that said second request did not originate from said first content; and
instructions for facilitating the insertion of supplemental content between said first content and said second content.
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Specification