Targeted e-commerce system

• US 20020016741A1
• Filed: 12/15/2000
• Published: 02/07/2002
• Est. Priority Date: 08/01/2000
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Waters, Anthony Bryan, Black, Peter M.
• Granted Patent: US 7,702,541 B2
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy

Abstract

A system for displaying products for purchase on any document displayed on any computer device, comprising conducting a statistical frequency analysis of the word occurrence in the document to determine the primary subject matter of the document and/or keywords in the document, selecting products which are relevant to the subject matter and keywords of the document, either by manual selection or by automatic selection. Automatic selection is accomplished by conducting a statistical frequency analysis of the word occurrence in the product descriptions to determine the keywords in the product descriptions and matching the keywords from the document with the keywords from the product descriptions.

Claims

1. A system for displaying products available for purchase to consumers who are displaying any document on any computer device comprising, conducting a statistical frequency analysis of the word occurrence in the document to determine keywords for the document, and preparing a list of products to be displayed which are relevant to the keywords which have been determined.

2. The system of claim 1 in which the products are manually preselected for display.

3. The system of claim 1 in which the products are determined by conducting a statistical frequency analysis of the word occurrence in product descriptions, determining keywords for each of the products and matching the keywords in the document to the keywords in the product descriptions.

4. The system of claim 1 in which the keywords chosen from the document are based upon words selected for a query by the consumer.

5. The system of claim 1 in which the products relevant to the information in the document are preselected and embedded in the document.

6. The system of claim 3 in which the product list is carried on a separate database and the relevant products selected for display are chosen by keyword matching.

7. The system of claim 1 in which the keywords are embedded in the document by metatagging.

8. The system of claim 1 in which the relevant products are chosen by use of a Boolean ANDed query conducted on the document and the product database.

9. The system of claim 1 in which the relevant product list is ordered based upon date, price, sale status, or keyword weighting.

10. The system of claim 1 in which the keywords are associated with their synonyms.

14. The system of claims 1 or 11 in which the products displayed contain links to a sale site for the product.

11. A system for displaying products available for purchase to consumers who are displaying any document on any computer device comprising, conducting a statistical frequency analysis of the word occurrence in the document to determine keywords for the document, conducting a statistical frequency analysis of the word occurrence in the product descriptions, determining keywords for each of the products, matching the keywords in the document to the keywords in the product descriptions and displaying those products with matching keywords.

12. The system of claim 11 in which the keywords are embedded in the document prior to its display.

13. The system of claim 12 in which the keywords are embedded in the document by metatagging.

15. The system of claim 11 in which the relevant products are chosen by use of a Boolean AND ed query conducted on the document and the product database.

16. The system of claim 11 in which the relevant products are ordered based upon date, price, sale status, or keyword weighting.

17. The system of claim 11 in which the keywords are associated with their synonyms.