Method and system for managing advertisements
First Claim
1. A method for managing advertisements comprising:
- a database for receiving responses to published advertisements;
assigning published advertisements a unique identifier whereby responses can be identified as resulting from a particular advertisement;
providing a response system in communication with said database, said response system capable of transmitting pre-qualification questions to a remote source and receiving responses to said pre-qualification questions; and
determining the effectiveness of a particular published advertisement based on the number of responses associated with each said unique identifier.
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Abstract
This invention includes a method and system for managing advertisements. The method and system of invention utilizes a searchable database containing advertisements accessible by a remote user, choosing the media environment desired for a proposed advertisement, searching said database for advertisements in the chosen media environment, selecting an advertisement and performing any modifications required for the proposed advertisement, and assigning each published advertisement a unique identifier whereby responses can be identified as resulting from a particular published advertisement. This invention also utilizes a database for coordinating the receipt of responses resulting from a particular advertisement, providing an electronic interface response system in communication with the database capable of transmitting pre-qualification questions to a remote source and receiving responses to the pre-qualification questions, and determining the effectiveness of a particular published advertisement based on the number of responses associated with each uniquely identified advertisement. This invention also utilizes the same workflow tools, management tools, and decision support measurements to enhance the timeliness and control of advertisements.
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Citations
30 Claims
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1. A method for managing advertisements comprising:
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a database for receiving responses to published advertisements;
assigning published advertisements a unique identifier whereby responses can be identified as resulting from a particular advertisement;
providing a response system in communication with said database, said response system capable of transmitting pre-qualification questions to a remote source and receiving responses to said pre-qualification questions; and
determining the effectiveness of a particular published advertisement based on the number of responses associated with each said unique identifier. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for managing advertisements comprising:
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utilizing a searchable database containing published advertisements, said database accessible by a user;
choosing the media environment desired for a proposed advertisement;
searching said database for prior published advertisements in said chosen media environment;
selecting a prior published advertisement and performing any modifications required for the proposed advertisement; and
assigning each published advertisement a unique identifier whereby responses can be identified as resulting from a particular published advertisement. - View Dependent Claims (8, 9, 10, 11, 12, 14, 15, 16, 18, 19, 20, 21)
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13. A method of managing job placement advertisements comprising:
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utilizing a searchable database containing published job placement advertisements wherein all published job placement advertisements have a unique identifier whereby responses thereto can be identified as resulting from a particular job placement advertisement, said database accessible by a user;
choosing the media environment desired for a proposed job placement advertisement;
searching said database for prior published job placement advertisements in said media environment;
determining the effectiveness of a particular published job placement advertisement based on the number of responses associated with each said unique identifier;
means for selecting the advertising avenues to be used within each media environment, such as the particular newspaper or radio station, in which the proposed advertisement is to be published; and
means for ordering the publication of additional job placement advertisements within the specific advertising avenues.
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17. An advertising management system comprising:
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a database for receiving responses to advertisements, said advertisements having unique identifiers associated with each published advertisement whereby responses identifying said unique identifier can be attributed as resulting from a particular advertisement; and
a response system in communication with said database, said response system capable of transmitting and receiving data between said database and a remote source, wherein said database can communicate requested information to said remote source and receive information responses from said remote source.
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22. An screening system for coordinating pre-qualification responses to job placements advertisements, said screening system comprising:
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a database for receiving responses to job placement advertisements, said job placement advertisements having unique identifiers associated with each published advertisement whereby responses identifying said unique identifier can be attributed as resulting from a particular job placement advertisement;
a response system in communication with said database, said response system capable of transmitting pre-qualification questions to a remote source and receiving responses to said prequalification questions; and
a compiling system which compares the responses to said pre-qualification questions to predetermined, preferred responses in order to determine if the applicant is initially qualified for the advertised job. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30)
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Specification