Internet advertising

• US 20020019774A1
• Filed: 07/20/2001
• Published: 02/14/2002
• Est. Priority Date: 08/02/2000
• Status: Abandoned Application

• Current Assignee: Andrew S. Kanter
• Original Assignee: Andrew S. Kanter
• Inventors: Kanter, Andrew S.
• Application Number:
  US09/909,644
• Publication Number:
  US 20020019774A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0213 Consumer transaction fees
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Advertisements are directed to a user of a web site having at least one page containing a coded reference. When the user accesses the web site, the coded reference directs the browser of the user to a server having an application logic set. Transmission of the advertisement is thereby triggered. The advertisement is displayed in a temporary and non-dismissible window on the user'"'"'s monitor. Compensation is provided to the user if the user registers for receiving the advertisement. The user may elect to receive a one-time emailing from the advertiser. Ad display is based on the user'"'"'s system capacity and access speed. Hence, efficiency of ad loading is maximized. Ads open and close automatically, are of short duration, and remain unobtrusive to the user. The temporary nature of the ads captures the attention of the user, giving each message more impact. Viewer ad impressions are accurately tracked. Billing of advertisers is based on actual ad viewing, not estimated user statistics. Demographic information from registered users permits advertisers to custom tailor ad campaigns and product presentations.

Claims

1. A system, for placing a advertisement on the monitor of a user of a web site, comprising:

a) an Internet server;

b) at least one application logic set stored on said server, each application logic set being provided with means for causing the browser to display said advertisement in a non-dismissible and temporary browser window on said monitor;

c) a web site provided with coded content for viewing by said user;

d) a reference coded within at least one page of said web site, said reference pointing to said application logic set, and

e) a registered user database on said database for storing user information and computing and storing the user'"'"'s advertisement viewing history,

whereby upon access by said user of said page containing said coded reference, the reference is caused to access its application logic set triggering display of said advertisement in a temporary and non-dismissible window on said monitor.

2. A system as recited by claim 1 wherein said application logic set further provided comprises means for determining the connection speed of said user and selecting an advertisement type that best matches said connection speed, whereby users having high-speed connections are presented with a full multimedia advertisement while users having slower connections receive an advertisement that is less multimedia intensive and downloads quickly.

3. A system as recited by claim 1 wherein said user'"'"'s monitor has a top half and said page has a top, and said advertisement is presented in a browser window filling the top half of the user'"'"'s monitor over the top of said page.

4. A system as recited by claim 1 wherein said advertisement is presented within the browser window displaying said page.

5. A system as recited by claim 1 wherein said advertisement is presented in a browser window after moving from said page but before a new page is loaded.

6. A system as recited by claim 1 wherein said at least one application logic set further comprises means for causing said browser to display a series of advertisements in a non-dismissible and temporary browser window on said monitor.

7. A system as recited by claim 1 wherein said at least one application logic set further comprises means for delaying the display of said advertisement for a predetermined time period.

8. A system as recited by claim 1 wherein said web site has at least one page comprising a register button, said button being adapted to be placed in an on condition, causing a registration window for receiving user'"'"'s demographic information.

9. A system as recited by claim 1, wherein said web site has at least one page comprising a more information button adapted to be placed in an on condition for causing a one time emailing of additional information about the advertisement to the user, said information optionally comprising additional links to a website for a company sponsoring the advertisment, to provide for purchase of coupons and other purchase incentives.

20. A method as recited by claim 2, wherein said connection is wireless.

10. A method for advertising to a user of a web site having at least one page containing a coded reference, comprising the steps of:

a. accessing said web site;

b. directing the browser of said user to a server having an application logic set;

c. sending an advertisement to said user;

d. displaying said advertisement in a browser window on the monitor of said user, said window being non-dismissible and temporary; and

e. compensating said user for receiving said advertisement provided said user has previously registered,

whereby upon access by said user of said page containing said coded reference, said reference causes said browser to access said application logic set thereby triggering display of said advertisement in a temporary and non-dismissible window on said monitor.

11. A method as recited by claim 10, further comprising the step of delaying said display of said advertisement for a predetermined period of time.

12. A method as recited by claim 10, wherein said advertisement comprises a series of advertisements.

13. A method as recited by claim 10, wherein said monitor has a top half and said page has a top, and step “

d”

further comprises displaying said advertisement in a browser window that fills the top half of said monitor over the top of said page.

14. A method as recited by claim 10, wherein the step of displaying said advertisement window occurs within the page being viewed.

15. A method as recited by claim 10, wherein the step of displaying said advertisement window occurs after the user moves from said page, but before a new page is loaded.

16. A method as recited by claim 10, wherein the step of displaying said advertisement window is delayed for a predetermined time.

17. A method as recited by claim 10, wherein steps “

c”

“

d” and

“

e”

are replaced by steps “

C”

, “

D”

, “

E”

, and “

F”

, which comprise;

C) matching an advertisement to a profile stored in the registered user data base;

D) sending said matched advertisement to said user;

E) displaying said matched advertisement in a browser window on the monitor of said user, said window being non-dismissible and temporary; and

F) compensating said user if said user has registered with said web site for receiving said advertisement.

18. A method as recited by claim 10, wherein steps “

c”

, “

d” and

“

e”

are replaced by steps “

C”

, “

D”

, “

E”

, “

F” and

“

G”

, which comprise;

C) determining the connection speed of said user;

D) selecting an advertisement type appropriate for said connection speed;

E) sending said selected advertisement to said user;

F) displaying said advertisement in a browser window on the monitor of said user, said window being non-dismissible and temporary; and

G) compensating said user provided that said user has registered with said web site for receiving said advertisement.

19. A method as recited by claim 17, wherein steps “

c” and

“

d”

are replaced by steps “

C” and

“

D”

, which comprise;

C) determining the connection speed and computer type of said user; and

D) selecting an advertisement type appropriate for said connection speed and said computer type.