Retail transaction promotion system
First Claim
1. A method for augmenting a computer-controlled display system to provide multi-media displays to a viewer of the computer controlled display system that are based on the context of an interaction between the viewer and the computer-controlled display, the method comprising:
- including a messenger component within the computer-controlled display system to receive real-time notification of events detected by the computer-controlled display system during the course of the interaction, translating the events into messages, and make the messages available for processing by other components;
including a generator component within the computer-controlled display system to process messages made available by the messenger component to produce descriptions of the multi-media displays; and
including a display component within the computer-controlled display system that receives the descriptions of the multi-media displays produced by the generator component and displays to the multi-media displays to the viewer; and
during the course of the interaction, receiving notifications of events detected by the computer-controlled display system;
translating the events into messages;
producing descriptions of multi-media displays corresponding to the messages; and
displaying the multi-media displays to the viewer according to the descriptions of visual displays corresponding to messages representing the translation of events detected by the computer-controlled display system.
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Accused Products
Abstract
An augmented point of sale system that displays, and that may broadcast, during a retail transaction, promotional information to a customer selected on the basis of the context of the transaction. An existing front-end POS system is augmented with an auxiliary display device intended for viewing by a customer while the customer interacts with the sales clerk in order to conduct a retail transaction. Software components are added to the point of sale system in order to generate messages corresponding to events that occur during the transaction and to, in turn, translate those events into display images displayed on the auxiliary display device. The auxiliary display device can display text, broadcast music or audio information, show video clips and other real-time dynamic media, and display static images.
67 Citations
20 Claims
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1. A method for augmenting a computer-controlled display system to provide multi-media displays to a viewer of the computer controlled display system that are based on the context of an interaction between the viewer and the computer-controlled display, the method comprising:
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including a messenger component within the computer-controlled display system to receive real-time notification of events detected by the computer-controlled display system during the course of the interaction, translating the events into messages, and make the messages available for processing by other components;
including a generator component within the computer-controlled display system to process messages made available by the messenger component to produce descriptions of the multi-media displays; and
including a display component within the computer-controlled display system that receives the descriptions of the multi-media displays produced by the generator component and displays to the multi-media displays to the viewer; and
during the course of the interaction, receiving notifications of events detected by the computer-controlled display system;
translating the events into messages;
producing descriptions of multi-media displays corresponding to the messages; and
displaying the multi-media displays to the viewer according to the descriptions of visual displays corresponding to messages representing the translation of events detected by the computer-controlled display system. - View Dependent Claims (2, 3, 4, 5, 6, 8)
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7. The system of claim I wherein the generator component tracks the display of different multi-media displays and reports the number of times certain multi-media displays are displayed via a network or telecommunications link to a remote computer.
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9. A method for augmenting a point of sale system to provide multi-media promotional and informational displays to a customer during a retail transaction that are based on the context of the retail transaction, the method comprising:
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augmenting a front-end point of sale system to include a multi-media display device for displaying promotional and informational displays to the customer;
including a messenger component within the front-end point of sale system to receive real-time notification of events detected by the front-end point of sale system during the course of a retail transaction, translate the events into messages, and make the messages available for processing by other components;
including a generator component within the point of sale system to process messages made available by the messenger component to produce descriptions of visual displays corresponding to the promotional and informational displays;
including a display component within the point of sale system that receives the descriptions of visual displays produced by the generator component and displays to the customer the corresponding promotional and informational displays on the multi-media display device; and
during the course of the retail transaction, receiving notifications of events detected by the front-end point of sale system;
translating the events into messages;
producing descriptions of visual displays corresponding to the messages; and
displaying promotional and informational multi-media displays to the customer on the multi-media display device according to the descriptions of visual displays corresponding to messages representing the translation of events detected by the front-end point of sale system. - View Dependent Claims (10, 11, 12, 13, 14, 16, 17, 18, 19, 20)
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15. An enhanced point of sale system that provides multi-media promotional and informational displays to a customer during a retail transaction that are based on the context of the retail transaction, the system including:
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a front-end point of sale system that includes a multi-media display device for displaying promotional and informational displays to the customer;
a messenger component within the front-end point of sale system to receive real-time notification of events detected by the front-end point of sale system during the course of a retail transaction, translate the events into messages, and make the messages available for processing by other components;
a generator component within the point of sale system to process messages made available by the messenger component to produce descriptions of visual displays corresponding to the promotional and informational displays; and
a display component within the point of sale system that receives the descriptions of visual displays produced by the generator component and displays to the customer the corresponding promotional and informational displays on the multi-media display device.
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Specification