Method and apparatus for providing audio advertisements in a computer network
First Claim
1. A method for providing advertising in a computer network, comprising:
- receiving a request from at least one user for delivery of a user-selected Web page associated with a Web site;
selecting at least one audio advertisement from a plurality of audio advertisements for delivery to said at least one user in conjunction with said user-selected Web page; and
delivering said at least one audio advertisement to said at least one user via said network in a format that precludes said at least one user from controlling manner of playback of said audio advertisement.
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Accused Products
Abstract
A method and apparatus for providing audio advertisements in a computer network enables Web sites to deliver audio advertisements that cannot be bypassed by a visitor. More particularly, an advertising or sponsoring Web site receives a request from at least one user for delivery of a user-selected Web page associated with the Web site. The Web site selects at least one audio advertisement from a plurality of audio advertisements for delivery to the user in conjunction with the user-selected Web page. The Web site then delivers the audio advertisement to the user via the network in a format that precludes the user from controlling the manner of playback of the audio advertisement.
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Citations
32 Claims
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1. A method for providing advertising in a computer network, comprising:
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receiving a request from at least one user for delivery of a user-selected Web page associated with a Web site;
selecting at least one audio advertisement from a plurality of audio advertisements for delivery to said at least one user in conjunction with said user-selected Web page; and
delivering said at least one audio advertisement to said at least one user via said network in a format that precludes said at least one user from controlling manner of playback of said audio advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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17. A system for providing advertisements in a computer network, comprising:
a server connected to said computer network and having an audio advertisement application executing in association with said server to provide the functions of;
receiving a request from at least one user for delivery of a user-selected Web page associated with a Web site;
selecting at least one audio advertisement from a plurality of audio advertisements for delivery to said at least one user in conjunction with said user-selected Web page; and
delivering said at least one audio advertisement to said at least one user via said network in a format that precludes said at least one user from controlling manner of playback of said audio advertisement.
Specification