METHOD AND SYSTEM FOR DELIVERY OF TARGETED COMMERCIAL MESSAGES
First Claim
1. A method for delivery of targeted commercial messages, comprising:
- (a) assembling a plurality of potential purchaser profiles for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers;
(b) developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;
(c) applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages; and
(d) presenting to a purchaser display unit of a potential purchaser identified as suited, the specified commercial messages.
3 Assignments
0 Petitions
Accused Products
Abstract
A method for delivery of targeted commercial messages. The method comprises assembling a plurality of potential purchaser profiles in an electronic file for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers, developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages, applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages, and presenting over a data network to a potential purchaser identified as suited, the specified commercial messages.
239 Citations
15 Claims
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1. A method for delivery of targeted commercial messages, comprising:
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(a) assembling a plurality of potential purchaser profiles for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers;
(b) developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;
(c) applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages; and
(d) presenting to a purchaser display unit of a potential purchaser identified as suited, the specified commercial messages. - View Dependent Claims (2, 3, 4)
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5. A method for delivery of targeted commercial messages, comprising:
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(a) assembling a plurality of potential purchaser profiles in an electronic file for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers;
(b) developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;
(c) applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages; and
(d) presenting over a data network to a potential purchaser identified as suited, the specified commercial messages. - View Dependent Claims (6, 7, 8, 9, 10, 11, 13, 14, 15)
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12. An apparatus for delivery of targeted commercial messages, comprising:
- programs to
(a) assemble a plurality of potential purchaser profiles in an electronic file for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers;
(b) develop commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;
(c) apply the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages; and
(d) present over a data network to a potential purchaser identified as suited, the specified commercial messages.
- programs to
Specification