Position-based advertisement broker

• US 20020026361A1
• Filed: 07/19/2001
• Published: 02/28/2002
• Est. Priority Date: 07/20/2000
• Status: Abandoned Application

• Current Assignee: Telefonaktiebolaget LM Ericsson
• Original Assignee: Telefonaktiebolaget LM Ericsson
• Inventors: Blom, Jonas
• Application Number:
  US09/907,629
• Publication Number:
  US 20020026361A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04L 67/5681 Pre-fetching or pre-delivering data based on network characteristics
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]

Abstract

A position-based advertisement broker receives advertisements from advertisers and provides the advertisements to mobile stations. To provide the advertisements, the advertisement broker receives location information from the advertiser associated with a particular advertisement. The advertisement broker provides a mobile station, via a mobile Internet service provider and a mobile network, with the advertisement if the position of the mobile station is within the location associated with the advertisement.

Claims

1. A method for providing advertisements in a communications network comprising the steps of:

receiving, by an advertisement broker, position information associated with a mobile station;

receiving, by the advertisement broker, an advertisement and location from an advertiser;

determining, based on the position information, whether the mobile station is within the location provided by the advertiser; and

providing the advertisement to an Internet service provider if the position information indicates that the mobile station is within the location.

2. The method of claim 1, wherein the Internet service provider is a mobile Internet service provider.

3. The method of claim 1, wherein the position information and the location information indicate a particular cell in a cellular system.

4. The method of claim 1, wherein the location information is a predetermined radius surrounding a geographical location and wherein the advertisement broker maps the location information into cells of a cellular system.

5. The method of claim 1, wherein the determining step further comprises the step of:

determining a time of the day, wherein the advertisement is provided to the Internet service provider in the position information indicates that the mobile station is within the location and if the time of day is within a predetermined time associated with the advertisement.

6. The method of claim 1, wherein the position information is provided by the Internet service provider, the method further comprises the steps of:

receiving, by the advertisement broker, position information associated with another mobile station, where the position information associated with another mobile station is provided by another Internet service provider.

7. The method of claim 1, wherein a subscriber associated with the mobile station is compensated for receiving the advertisement.

8. The method of claim 1, wherein the Internet service provider is compensated for providing the position information and providing the position information.

9. The method of claim 1, wherein the advertisement is provided by the advertiser through the Internet to the advertisement broker.

10. The method of claim 1, wherein the advertisement broker receives the position information associated with the mobile station only when the mobile station changes cells.

11. An advertisement broker comprising:

means for receiving position information associated with a mobile station;

means for receiving an advertisement and location from an advertiser;

a controller which determines, based on the position information, whether the mobile station is within the location provided by the advertiser; and

an interface for providing the advertisement to an Internet service provider if the position information indicates that the mobile station is within the location.

12. The advertisement broker of claim 11, wherein the position information and the location information indicate a particular cell in a cellular system.

13. The advertisement broker of claim 11, wherein the location information is a predetermined radius surrounding a geographical location and wherein the advertisement broker maps the location information into cells of a cellular system.

14. The advertisement broker of claim 11, wherein the controller also determines a time of the day, wherein the advertisement is provided to the Internet service provider in the position information indicates that the mobile station is within the location and if the time of day is within a predetermined time associated with the advertisement.

15. The advertisement broker of claim 11, wherein the position information is provided by the Internet service provider, the advertisement broker further comprises:

means for receiving position information associated with another mobile station, where the position information associated with another mobile station is provided by another Internet service provider.

16. The advertisement broker of claim 11, wherein a subscriber associated with the mobile station is compensated for receiving the advertisement.

17. The advertisement broker of claim 11, wherein the Internet service provider is compensated for providing the position information and providing the position information.

18. The advertisement broker of claim 11, wherein the advertisement is provided by the advertiser through the Internet to the advertisement broker.

19. The advertisement broker of claim 11, wherein the advertisement broker receives the position information associated with the mobile station only when the mobile station changes cells.