Internet-based electronic program guide advertisement insertion method and apparatus
First Claim
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1. A method of providing advertising in an electronic program guide for television, said method comprising the steps of:
- delivering an electronic program guide to an addressable unit using a first communication channel;
delivering at least one advertisement to said addressable unit in a second communication channel, said at least one advertisement being comprised of an Internet accessible file; and
inserting said advertisement into said electronic program guide.
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Abstract
The invention is a method and apparatus for delivering targeted Internet-based advertising for insertion into advertisement portions of an electronic program guide display for television.
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Citations
34 Claims
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1. A method of providing advertising in an electronic program guide for television, said method comprising the steps of:
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delivering an electronic program guide to an addressable unit using a first communication channel;
delivering at least one advertisement to said addressable unit in a second communication channel, said at least one advertisement being comprised of an Internet accessible file; and
inserting said advertisement into said electronic program guide. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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19. An apparatus for providing advertising in an electronic program guide for television comprising:
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a receiver for receiving an electronic program guide for television via a first communication channel;
a receiver for receiving advertisements via a second communication channel, said advertisements comprising Internet based files; and
an advertisement insertion circuit for inserting said advertisements into said electronic program guide.
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Specification