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Internet advertising system

  • US 20020029186A1
  • Filed: 08/10/2001
  • Published: 03/07/2002
  • Est. Priority Date: 01/22/1997
  • Status: Abandoned Application
First Claim
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1. A system for supplying advertisements for display during a series of viewing opportunities (view-ops) which occur during the display of web pages on the Internet world wide web, each of said view-ops having specific characteristics, a plurality of bidding agents, a server for providing information concerning each view-op to said bidding agents, a bid input system for providing proposed bids to said bidding agents, each proposed bid including, a reference to a specific advertisement, specifications of a desired view op and a monetary amount which will be paid for displaying said specific advertisement in response to a view-op which meets said specifications of a desired view-op, each of said bidding agent including logic for submitting a bid and a reference to a specific advertisement to said server if the information concerning a view-op satisfies the specifications of a desired view-op contained in a proposed bid, and said server including bid selection logic for selecting the highest bid submitted by a bidding agent and for transferring the advertisement referenced in said highest bid to the web site presenting said view-op.

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