Method for promoting internet web sites
First Claim
1. A method for advertising Internet web sites to a plurality of communication device viewers, the method comprising:
- a) acquiring air time from a media provider, wherein the media provider transmits programming over a communication network for display on a plurality of communication devices;
b) marketing and selling advertising services to a plurality of web site proprietors, each web site proprietor having a web site address;
c) producing a media segment for display on a communication device comprising a combination of two or more advertising formats selected from the group consisting of a list of web site addresses for the plurality of web site proprietors, a video featuring a selected web site proprietor or service or product of the selected web site proprietor;
a banner advertisement featuring one or the plurality of web site proprietors; and
d) transmitting the media segment over the communication network during the acquired air time for viewing on display screens of the communication devices.
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Accused Products
Abstract
The method for advertising Internet web sites comprises purchasing a block of air time from a media provider such as a television channel or web provider, producing a media segment to be shown during that air time for displaying on the screen of a communication device a combination of two or more of a scrolling list of web site addresses, graphical banners and video clips of a host who talks about a featured service, product or web site. A web site proprietor may select any one or combination of several advertising options. Additional interest in a client'"'"'s web site is generated by providing a video which is produced and maintained by the advertising service provider and providing a hyperlink at the client'"'"'s web site for accessing and playing the video.
265 Citations
16 Claims
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1. A method for advertising Internet web sites to a plurality of communication device viewers, the method comprising:
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a) acquiring air time from a media provider, wherein the media provider transmits programming over a communication network for display on a plurality of communication devices;
b) marketing and selling advertising services to a plurality of web site proprietors, each web site proprietor having a web site address;
c) producing a media segment for display on a communication device comprising a combination of two or more advertising formats selected from the group consisting of a list of web site addresses for the plurality of web site proprietors, a video featuring a selected web site proprietor or service or product of the selected web site proprietor;
a banner advertisement featuring one or the plurality of web site proprietors; and
d) transmitting the media segment over the communication network during the acquired air time for viewing on display screens of the communication devices. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16)
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13. A method for promoting Internet web sites to a plurality of Internet users, the method comprising:
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providing production services for producing a video comprising promotional information for a web site proprietor'"'"'s product or service;
storing the video as a video file on a streaming server linked to a service provider'"'"'s web site;
adding a hyperlink at the web site proprietor'"'"'s web site for linking to the service provider'"'"'s web site and the streaming server to play the video; and
providing means for counting a number of times the video is played.
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Specification