Direct internet advertising
First Claim
1. A system for placing an advertisement on the monitor of a subscriber of an Internet Service Provider, comprising:
- a) an Internet server;
b) at least one application logic set stored on said server, each of said application logic sets being provided with means for causing a browser of a user to display said advertisement in a non-dismissible and temporary browser window on said monitor;
c) a registered user database on said database for storing user information and computing and storing the user'"'"'s advertisement viewing history, whereby access by said user of said Internet Service Provider triggers display of said advertisement in a temporary and non-dismissible window on said monitor.
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Accused Products
Abstract
An advertisement from an Internet server is directed to a subscriber of an Internet Service Provider. When the user accesses the Internet Service Provider, transmission of the advertisement is triggered by an application logic set stored on the server. The advertisement is displayed in a temporary and non-dismissible window on the user'"'"'s monitor. Ad display occurs whether or not the user'"'"'s browser is open. Compensation is provided to the user, if the user registers, for receiving the advertisement. User may elect to receive a one-time emailing from the advertiser. Ad display is based on the user'"'"'s system capacity and access speed. Hence, efficiency of ad loading is maximized. Ads open and close automatically, are of short duration, and remain unobtrusive to the user. The temporary nature of the ads captures the attention of the user, giving each message more impact. Viewer ad impressions are accurately tracked. Billing of advertisers is based on actual ad viewing, not estimated user statistics. Demographic information from registered users permits advertisers to custom tailor ad campaigns and product presentations.
129 Citations
19 Claims
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1. A system for placing an advertisement on the monitor of a subscriber of an Internet Service Provider, comprising:
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a) an Internet server;
b) at least one application logic set stored on said server, each of said application logic sets being provided with means for causing a browser of a user to display said advertisement in a non-dismissible and temporary browser window on said monitor;
c) a registered user database on said database for storing user information and computing and storing the user'"'"'s advertisement viewing history, whereby access by said user of said Internet Service Provider triggers display of said advertisement in a temporary and non-dismissible window on said monitor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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8. A method for advertising to a user of an Internet Service Provider, comprising the steps of:
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a) accessing said Internet Service Provider;
b) sending an advertisement to said user;
c) displaying said advertisement in a browser window on a monitor of said user, said window being non-dismissible and temporary; and
d) compensating said user for receiving said advertisement provided said user has previously registered.
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Specification