Method and system for ordering, customizing, packaging and coordinating the manufacturing and placement of advertisements on packaging

• US 20020035507A1
• Filed: 05/18/2001
• Published: 03/21/2002
• Est. Priority Date: 05/18/2000
• Status: Abandoned Application

• Current Assignee: Boxes2Boxes, Inc.
• Original Assignee: Boxes2Boxes, Inc.
• Inventors: Singh, Ravneet
• Application Number:
  US09/860,227
• Publication Number:
  US 20020035507A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method of reducing packaging costs is provided. The method includes receiving an order for packaging from a customer and applying third party advertising to the packaging. The method can include reducing packaging costs as a percentage of revenue from the third party advertising. The method can include selecting packaging on which to place an advertisement by receiving at least one request to place advertisements on packaging, the request including an advertiser category. At least one request is stored in an advertiser database. An order is received, the order including a customer advertisement preference. The advertisement preference is compared with the advertiser database and each of the at least one requests is selected having an advertiser category matching the customer advertisement preference.

Claims

1. A method of reducing packaging costs with third party advertising comprising:

receiving an order for packaging from a customer; and

applying third party advertising to the packaging.

2. The method of claim 1 further comprising:

reducing packaging costs as a percentage of revenue from the third party advertising.

3. The method of claim 1 further comprising:

receiving at least one customer preference associated with the order.

4. The method of claim 3 wherein the at least one customer preference is selected from the group geographic location, package size, product category, service category, industry category, income category, ethnic category and age category.

5. The method of claim 4 wherein the at least one customer preference includes a request for at least one third party advertisement.

6. The method of claim 5 wherein the at least one customer preference includes a selection of at least one third party advertisement category.

7. The method of claim 2 wherein the order is received via a communication system selected from the group of Internet website, e-mail system, facsimile, telephone system, Postal Service, bulletin board system, website, electronic network, intranet, mobile system and a wireless system.

8. The method of claim 7 wherein the order is received at a communication node.

9. The method of claim 8 wherein third party advertising is applied to the package at a manufacturer.

10. The method of claim 2 further comprising receiving a job quote based on the packaging order.

11. The method of claim 10 further comprising reducing the job quote as a percentage of revenue received from application of the third party advertising to the package.

12. The method of claim 11 further comprising receiving a customer preference only if positive, then proceeding to apply the third party advertising to the package.

14. The method of claim 13 wherein each of the at least one requests further include a product category preference.

15. The method of claim 14 wherein the order further includes a product identification.

16. The method of claim 15 further comprising comparing the product category preference with the product identification.

17. The method of claim 16 further comprising selecting each of the at least one requests having a product category preference matching the product identification.

19. The method of claim 18 wherein each of the at least one requests include an advertiser category.

20. The method of claim 19 wherein the order further includes an advertisement preference.

21. The method of claim 20 further comprising comparing the advertiser category with the advertisement preference.

13. A method for selecting packaging on which to place an advertisement, comprising:

receiving at least one request to place advertisements on packaging, the request including an advertiser category;

storing the at least one request in an advertiser database;

receiving an order, the order including a customer advertisement preference;

comparing the customer advertisement preference with the advertiser database; and

selecting each of the at least one requests having an advertiser category matching the customer advertisement preference.

18. A method for selecting packaging on which to place an advertisement, comprising:

receiving at least one request to place advertisements on packaging, the request including a product category preference;

storing the at least one request in an advertiser database;

receiving an order, the order including a product identification;

comparing the product category reference with the product identification; and

selecting each of the at least one requests having a product category preference matching the product identification.

23. A method of selecting packaging on which to place an advertisement, comprising:

receiving a customer order for packaging;

receiving at least one advertiser bid for the customer order;

comparing at least one customer preference with advertiser information, the customer preference corresponding to the customer order and the advertiser information corresponding to the advertiser bid; and

selecting the advertiser bid matching the customer preference.

22. The method of claim 23 further comprising selecting each of the at least one requests having an advertiser category matching the advertisement preference.

25. The method of claim 24 further comprising sending a representation of the package with advertisement placed on the portion of the space to a manufacturer.

26. The method of claim 25 further comprising notifying the advertiser corresponding to the selected bid.

27. The method of claim 26 wherein the portion of the space comprises all available space on the package.

28. The method of claim 27 wherein a plurality of bids are selected for placement on the package.

24. A method of placing advertising on a package, comprising:

receiving an order from a customer, the order specifying available space on the package;

receiving at least one bid from at least one advertiser corresponding to the order, the bid specifying the placement of an advertisement on a portion of the space on the package; and

selecting one of the at least one bids for placement on the package.