Method and apparatus supporting dynamically adaptive user interactions in a multimodal communication system
First Claim
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1. An apparatus for controlling an automatic presentation of information to a customer comprising:
- a customer profile database containing profile information about customers;
a customer profile manager providing current customer data concerning a customer receiving the automatic presentation;
a campaign editor accepting user input to define campaign definition data sets containing parameters for selecting customers according to the profile information about customers stored in the customer profile database and for defining associated product or service information;
a customer dialog processor receiving a plurality of said campaign definition data sets and the current customer data from the media of contact, and outputting presentation parameters defining a presentation in accordance with a campaign associated with the plurality of campaign definition data sets; and
a customer information server connected to a data store of automatic presentation information including said product or service information and to a customer presentation interface device associated with the current customer, the customer information server receiving the presentation parameters and providing the presentation by selecting information from the data store of automatic presentation information in accordance with said campaign.
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Abstract
For electronic marketing to be successful, there is a need to personalize and target product or service information as much as possible to the evolving needs of customers. There is also the need to make adapting and targeting of the information controllable by product managers and marketing people, rather than by Web server programmers. The present invention relates to a method and apparatus for controlling an automatic, electronic presentation to a customer. The invention relates further to a marketing campaign manager for business and consumer electronic commerce marketing involving automatic presentations to customers.
119 Citations
11 Claims
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1. An apparatus for controlling an automatic presentation of information to a customer comprising:
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a customer profile database containing profile information about customers;
a customer profile manager providing current customer data concerning a customer receiving the automatic presentation;
a campaign editor accepting user input to define campaign definition data sets containing parameters for selecting customers according to the profile information about customers stored in the customer profile database and for defining associated product or service information;
a customer dialog processor receiving a plurality of said campaign definition data sets and the current customer data from the media of contact, and outputting presentation parameters defining a presentation in accordance with a campaign associated with the plurality of campaign definition data sets; and
a customer information server connected to a data store of automatic presentation information including said product or service information and to a customer presentation interface device associated with the current customer, the customer information server receiving the presentation parameters and providing the presentation by selecting information from the data store of automatic presentation information in accordance with said campaign. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for controlling an automatic presentation of information to a customer comprising:
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providing current customer data concerning a customer receiving the automatic presentation;
accepting user input in response to said automatic presentation;
defining campaign definition data sets containing parameters for selecting customers according to the profile information about customers stored in the customer profile database and for defining associated product or service information;
receiving a plurality of said campaign definition data sets and the current customer data from the media of contact, outputting presentation parameters defining a presentation in accordance with a campaign associated with the plurality of campaign definition data sets; and
receiving the presentation parameters and providing the presentation by selecting information from the data store of automatic presentation information in accordance with said campaign. - View Dependent Claims (9, 10, 11)
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Specification