Metatag-based datamining
First Claim
1. A system for providing more effective advertising, sponsorships and merchandising by sensing the interests and behavior of consumers comprising, metatagging the content, products and services consumers access by their navigation over open or closed networks, gathering the information triggered by the consumer'"'"'s navigation through the metatag-enhanced content, products and services, conducting a statistical traffic analysis of the gathered information to determine the consumers'"'"' interests, and making recommendations of other content, products and services of interest to the consumers, based upon the statistical traffic analysis.
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Accused Products
Abstract
A system for displaying products or services for purchase on any document displayed on any computer device, comprising conducting a statistical frequency analysis of the word occurrence in the document to determine the primary subject matter of the document and/or keywords in the document, selecting products which are relevant to the subject matter and keywords of the document, either by manual selection or by automatic selection. Conducting a statistical frequency analysis of the word occurrence in the product or service descriptions, to determine the keywords in the product descriptions, and matching the keywords from the document with the keywords from the product descriptions accomplish automatic selection.
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Citations
25 Claims
- 1. A system for providing more effective advertising, sponsorships and merchandising by sensing the interests and behavior of consumers comprising, metatagging the content, products and services consumers access by their navigation over open or closed networks, gathering the information triggered by the consumer'"'"'s navigation through the metatag-enhanced content, products and services, conducting a statistical traffic analysis of the gathered information to determine the consumers'"'"' interests, and making recommendations of other content, products and services of interest to the consumers, based upon the statistical traffic analysis.
- 20. A system for displaying recommendations of interest for content, products and services to consumers who are displaying any document on any computer or digital device, conducting a statistical frequency analysis of the word occurrence in the document to determine metatagged keywords for the document, conducting a statistical frequency analysis of the word occurrence in entries in other databases, determining keywords for the content, products or service described in the entries, matching the keywords in the document to the keywords in the entries and displaying those content, products and services with matching keywords.
Specification