Advertisement display apparatus and method exploiting a vertual space
First Claim
1. An advertisement display apparatus comprising:
- an object storing unit which stores object data that describe a service agent that is located in a virtual space to be explored by a user and has advertisement data, and a user agent that personifies the user;
an object outputting unit which displays the service agent and the user agent in the virtual space; and
an agent process executing unit which enables the service agent to initiates to interact with the user when the user agent is in the neighborhood of the service agent, wherein said object outputting unit displays the advertisement data of the service agent, when the user responds to the interaction initiated by the service agent.
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Abstract
An advertisement display technique that enables advertisers to advertise in a friendly and interactive manner in virtual reality is provided. A user explores a virtual space with his/her user agent. The advertisers provide their service agents having their advertisements in a virtual space. When the user agent approaches to the one of the service agents, the service agent interacts with the user and displays the advertisements. The user may earn some points when the advertisements are displayed. Some of the service agents can be set invisible, when the user agent is far away from the service agents. The user can enjoy discovering the invisible service agents, while exploring the virtual space.
35 Citations
20 Claims
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1. An advertisement display apparatus comprising:
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an object storing unit which stores object data that describe a service agent that is located in a virtual space to be explored by a user and has advertisement data, and a user agent that personifies the user;
an object outputting unit which displays the service agent and the user agent in the virtual space; and
an agent process executing unit which enables the service agent to initiates to interact with the user when the user agent is in the neighborhood of the service agent, wherein said object outputting unit displays the advertisement data of the service agent, when the user responds to the interaction initiated by the service agent. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A server shared by a plurality of users exploring a virtual space, comprising:
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an advertisement database which stores advertisement data to be offered to a user;
a user database which stores the user'"'"'s personal data;
a set of software components which realize a user agent that personifies the user and moves through the virtual space explored by the user; and
a set of software components which realize a service agent located in the virtual space that initiates to interact with the approaching user agent, wherein the service agent has a function for extracting the personal data of the user corresponding to the interacting user agent, a function for extracting the advertisement data matched to the personal data from the advertisement database, and a function for presenting a user with the extracted advertisement data. - View Dependent Claims (11, 12, 13, 15, 16, 17, 19, 20)
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14. A server-client system having a server shared by a plurality of users exploring a virtual space, and a user terminal accessing to the server via a network, wherein said server includes:
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an advertisement database which stores advertisement data to be offered to a user; and
an object data providing unit which provides object data that describes a user agent that personifies the user and moves the virtual space explored by the user, and a service agent located in the virtual space that presents the user with the advertisement data, and wherein said user terminal includes;
an object storing unit which stores object data of the service agent and the user agent provided by said server;
an object outputting unit which displays the service agent and the user agent in the virtual space; and
an agent process executing unit which enables the service agent to interact with the user when the user agent is in the neighborhood of the service agent, and displays the advertisement data according to the reaction of the user.
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18. An advertisement display method comprising:
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arranging a service agent having advertisement data in a virtual space explored by a user;
displaying a user agent in the virtual space which personifies the user and moves through the virtual space;
enabling the service agent to initiate to interact with the user when the user agent approaching to the service agent; and
displaying the advertisement data in the service agent when the user responds to the interaction initiated by the service agent.
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Specification