System and method for print-on-demand communications campaigns for motivation programs

• US 20020038251A1
• Filed: 10/31/2001
• Published: 03/28/2002
• Est. Priority Date: 05/16/2000
• Status: Abandoned Application

• Current Assignee: Maritz Holdings Inc. (InMoment, Inc.)
• Original Assignee: Maritz Incorporated
• Inventors: Cox, Ellen M., Fitzpatrick, Brian F., Sheprow, Maddy
• Application Number:
  US10/000,680
• Publication Number:
  US 20020038251A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

An on-line motivation website implements a motivation program to motivate a participant by selecting and providing an award and a communications campaign element. A fulfillment program provides the selected award. A program creates a printed version of the selected communications campaign element for off-line presentation.

Claims

1. A system comprising:

an on-line motivation website for implementing a motivation program allowing a customer to motivate a participant by selecting and providing to the participant an award and a printable communications campaign element;

a fulfillment program for providing the selected award to the participant either directly or through the customer; and

a printing program associated with the website for creating a printed version of the selected communications campaign element for off-line presentation to the participant.

2. The system of claim 1, wherein the printing program permits the communications campaign elements to be customized on-line by the customer prior to printing and off-line presentation.

3. The system of claim 1 wherein the communications campaign element refers to the selected award and further comprising a customer history database maintaining a log of the transactions performed by the customer.

4. The system of claim 1, wherein the website allows the customer to select the communications campaign element from a group comprising promotional mailers, award account statements, participant progress reports, and greeting cards.

5. A method comprising:

providing an on-line motivation program for allowing a customer to motivate a participant by providing an award to the participant; and

allowing a customer to select at least one communications campaign element associated with the motivation program for off-line presentation to the participant.

6. The method of claim 5, further comprising allowing the customer to customize the selected communications campaign element prior to presentation to the participant.

7. The method of claim 5, further comprising allowing the customer or participant to print the selected communications campaign elements at a designated location.

8. The system of claim 5 wherein the communications campaign element refers to the selected award.

9. One or more computer-readable media for performing the method recited in claim 5.

10. The method of claim 5, further comprising a plurality of rules structures for directing the customer to implement a communications campaign which will result in motivating the participants.

11. A method for allowing a customer to motivate a participant by presenting to the participant one of a plurality of motivation packages customized by the customer, said method comprising the steps of:

allowing the customer to select via a website accessible on-line one of a plurality of motivation documents to be presented to the participant and to select via the website accessible on-line one of a plurality of motivation awards to be presented to the participant;

allowing the customer to print the selected motivation document at a location designated by the customer or a location designated by the participant wherein the selected motivation document includes customized text indicating the motivation award and/or text indicating the participant'"'"'s name; and

implementing the delivery of the selected motivation award to the customer or to the participant.

12. The method of claim 11, further comprising a plurality of rules structures for directing the customers to implement a communications campaign which will result in motivating the participants.

13. One or more computer-readable media for performing the method recited in claim 11.

14. The method of claim 11 further comprising allowing the customer to customize the selected communications campaign element and wherein the customized text includes recognition of an individual or focus on achievements or promotion of award opportunity or a specific sales focus.

16. The system of claim 15, wherein the communications campaign elements comprise motivation documents.

17. The system of claim 15 further comprising a plurality of awards and wherein the website allows the customer to select at least one of the awards to be provided to the participant and further comprising a fulfillment system for providing the selected award to the participant.

18. The system of claim 15 wherein the software allows the customer to customize the selected communications campaign element prior to being provided to the participant.

20. The motivation program of claim 19 wherein the communications campaign element refers to the selected award and further comprising a program to allow the customer to customize the selected communications campaign element.

15. A system for allowing a customer to motivate a participant with an on-line motivation program, said system comprising:

a plurality of communications campaign elements in electronic format;

a website accessible on-line by the customer for allowing the customer to select one of the communications campaign elements to be presented to the participant; and

software responsive to the customer'"'"'s on-line selections for printing the selected communications campaign elements at a location designated by the customer or a location designated by the participant, wherein the printed communications campaign element is provided to the participant and wherein the printed communications campaign elements includes text indicating the motivation and/or text indicating the participant'"'"'s name.

19. A motivation program comprising:

a first program for permitting a customer to select on-line a motivation award for a participant and for permitting the customer to select on-line a communications campaign element for the participant;

a second program for arranging to have the selected motivation award delivered to the customer or to the participant; and

a third program for printing the selected communications campaign element at a designated location for delivery off-line to the participant.

21. A method for allowing a customer to motivate participants, said method comprising the steps of:

allowing the customer to select via a website accessible on-line a category of campaigns and/or motivational programs;

allowing the customer to select one of a plurality of motivation documents related to the selected category, the selected document to be presented to the participants; and

allowing the customer to print the selected motivation document at a location designated by the customer or a location designated by the participant receiving the document wherein the selected motivation document includes customized text relating to motivation of the participant and/or text indicating the name of the participant receiving the document.

22. The method of claim 21 further comprising the steps of:

allowing the customer to select via the website accessible on-line one of a plurality of motivation awards to be presented to a selected one or more of the participants; and

implementing the delivery of a selected motivation award to the customer for presentation to the selected participant or implementing the delivery of a selected motivation award to the selected participant.

23. A promotional campaign system for allowing a customer to motivate participants, said system comprising:

a website accessible to the customer on-line for allowing the customer to;

(1) select a category of campaigns and/or motivational programs; and

(2) select one of a plurality of motivation documents related to the selected category, the selected document to be presented to at least some of the participants; and

software allowing the customer to print the selected motivation document at a location designated by the customer or a location designated by the participant receiving the document wherein the selected motivation document includes customized text relating to motivation of the participant and/or text indicating the name of the participant receiving the document.

24. The system of claim 23:

wherein the website allows the customer to select via the website accessible on-line one of a plurality of motivation awards to be presented to a selected one or more of the participants; and

further comprising software implementing the delivery of a selected motivation award to the customer for presentation to the selected participant or software implementing the delivery of a selected motivation award to the selected participant.