Method & system for enhanced web page delivery

• US 20020038350A1
• Filed: 04/30/2001
• Published: 03/28/2002
• Est. Priority Date: 04/28/2000
• Status: Active Grant

• Current Assignee: Thryv, Inc. (Mudrick Capital Management LP)
• Original Assignee: Inceptor, Inc. (Mudrick Capital Management LP)
• Inventors: Engels, Geert, Semeczko, George, Lambert, John H.
• Granted Patent: US 7,260,774 B2
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system for and method of enhancing web page delivery. The invention provides the ability to control redirection of Web traffic of humans and search engine spiders. It can differentiate between these types of visitors to a Web page, track their movements, log critical information, and analyze the Web traffic in order to judge the success in driving quality traffic to some known goal on a Web site, such as a sale. The system may generate dynamically optimized web pages targeted to specific search engines, in order to optimize the search engine ranking and visibility of a Web site, such as an online marketer'"'"'s Web site.

Claims

1. Method of enhancing web page delivery, comprising the steps of:

receiving a request for a web page content from a requestor;

identifying the requestor as either a human visitor or a search engine spider; and

redirecting identified human visitors to a web page in an existing web site.

7. The method of claims 1 or 3, wherein the request for a web page content is received via a Uniform Resource Locator (URL) link published or stored in the Internet.

8. The method of claim 7, wherein the URL link includes banner advertisements.

9. The method of claim 7, wherein the URL link includes affiliate links.

10. The method of claim 7, wherein the URL link includes e-mail campaigns.

13. The method of claims 1 or 3, further comprising the step of:

logging for later reporting and dissemination all requests and actions taken.

14. The method of claims 13, further comprising the steps of:

identifying the source link from which a human visitor requests a web page content; and

tracking via use of redirection with an IMAGE tag the human visitor across a plurality of web pages.

2. Method of enhancing web page delivery, comprising the steps of:

receiving a request for a web page content from a requestor;

identifying the requestor as either a human visitor or a search engine spider;

dynamically generating one or more web pages optimized for identified search engine spiders; and

returning the one or more dynamically generated web pages to the identified search engine spider.

3. The method of claim 2, further comprising the step of:

redirecting identified human visitors to a web page in an existing web site.

4. The method of claim 2, wherein different web pages are dynamically generated depending upon the particular search engine spider identified as the requestor.

5. The method of claim 2, wherein updateable templates are merged with user entered data to dynamically generate the one or more web sites.

6. The method of claim 2, wherein updateable templates are merged with information stored in a catalog database to dynamically generate the one or more web sites.

11. The method of claim 3, wherein the redirecting is accomplished via a redirect URL.

12. The method of claim 11, further comprising the step of:

updating in real time the redirect URL without affecting the existing URL.

15. The method of claim 14, whereby tracking occurs across multiple domains.

16. The method of claim 14, further including the step of:

supplementing with additional dynamic code around the IMAGE tag in order to ensure that every request for the IMAGE is unique and to avoid caching the IMAGE data, thereby forcing each request to be processed uniquely.

17. The method of claim 14, further including the step of:

logging additional information including an email address to which a link was redirected, a referror URL and all information stored there.

18. The method of claim 14, further including the step of:

logging additional information including the value of a any transactions occurring during a human visitor'"'"'s visit on a web page, a referror URL and all information stored there.

19. The method of claim 11, further comprising the step of:

automatically changing the redirect URL based on real time state information which can be influenced by the interaction of other requestors of web page content.

20. The method of claim 13, wherein a redirect URL includes information regarding the source of web traffic being logged.

21. Apparatus for enhanced web page delivery, comprising:

a web server adapted to receive a request for web page content from a requestor; and

a control engine operating on the web server, the control engine adapted to execute the process steps of (i) identifying the requestor as a human visitor or a search engine spider, (ii) redirecting identified human visitors to a selected web site via a redirect URL, and (iii) dynamically generating one or more web pages optimized for identified search engine spiders.

22. Computer-executable process steps stored on a computer-readable medium, the computer-executable process steps to enhance web page delivery, the computer-executable process steps comprising:

code to receive a request for web page content from a requestor;

code for identifying the requestor as a human visitor or a search engine spider;

code for redirecting identified human visitors to a selected web site via a redirect URL; and

code for dynamically generating one or more web pages optimized for identified search engine spiders.