Method and apparatus for broadcasting information over a network
First Claim
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1. A method of broadcasting multimedia information over a data network comprising;
- detecting at least one system user connected to receive a the multimedia information;
employing identification information associated with the at least one system user to retrieve demographic information for the at least one system user;
broadcasting the multimedia information over the data network to the at least one system user;
detecting a commercial break during broadcasting of the multimedia information;
based on the demographic information retrieved for the at least one system user, identifying an appropriate commercial; and
transmitting the appropriate commercial to the at least one system user during the commercial break.
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Abstract
An apparatus and method provides for the scheduling and broadcast of commercials and other information during transmission of multimedia information over a data network. Demographic information is gathered with regards to potential viewers of the broadcast. Through use of this demographic information, during designated commercial breaks during broadcasts of the audio or video information, advertising information can be broadcast to individuals based on the demographic information. The system includes a number of databases which correlate the broadcast schedule with the available commercials for transmission over the data network.
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Citations
21 Claims
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1. A method of broadcasting multimedia information over a data network comprising;
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detecting at least one system user connected to receive a the multimedia information;
employing identification information associated with the at least one system user to retrieve demographic information for the at least one system user;
broadcasting the multimedia information over the data network to the at least one system user;
detecting a commercial break during broadcasting of the multimedia information;
based on the demographic information retrieved for the at least one system user, identifying an appropriate commercial; and
transmitting the appropriate commercial to the at least one system user during the commercial break. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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12. A system for broadcasting multimedia information over a data network, comprising;
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a server device connectable to the data network to which at least one system user may connect, wherein the server device is configured to broadcast multimedia to the at least one system user over the data network;
a first memory configured to store identification and demographic information for the at least one system user;
said server is further configured to extract the identification information for the at least one system user upon establishment of the connection, which is then employed to search the at least one memory to locate demographic information; and
a second memory accessible by the server upon which is stored commercials which are transmittable to the at least one system user wherein the server is further configured to select and transmit at least one appropriate commercial based on the retrieved demographic information for the at least one system user during at least one detected commercial break.
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Specification