Method and system for business application of a portable information agent

• US 20020040314A1
• Filed: 05/08/2001
• Published: 04/04/2002
• Est. Priority Date: 05/08/2000
• Status: Abandoned Application

• Current Assignee: Envoii Technologies, LLC, H.E.B., LLC (VHGI Holdings, Inc.)
• Original Assignee: H.E.B., LLC (VHGI Holdings, Inc.)
• Inventors: Tolson, Michael
• Application Number:
  US09/852,979
• Publication Number:
  US 20020040314A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 3/0486 Drag-and-drop
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces
• CPC Class Codes: G06Q 20/105 involving programming of a portable memory device, e.g. IC cards, "electronic purses"
• CPC Class Codes: G06Q 20/108 Remote banking, e.g. home banking
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A method and system for providing enhanced intelligent agents that are moveable by a user from a browser application to a desktop. In specific embodiments, agents provide advanced interactive graphics and communications back to a server.

Claims

1. A method of providing interactive targeted advertising comprising:

providing an interactive graphic object carrying an advertising message;

providing a component at said interactive graphic object able to track and measure user attention to said interactive graphic object;

transmitting measurements of said user attention to a server; and

at said server, determining a charge to an advertiser based on a measurement of user attention.

2. The method according to claim 1 wherein said user attention comprises user interaction with active graphical elements on said object.

3. The method according to claim 1 wherein said user attention comprises moving said object to a desktop.

4. The method according to claim 1 wherein said object on a desktop remains in communication with a server and may receive data from said server for updating an advertising message.

5. The method according to claim 1 wherein said object on a desktop provides a desired functionality to a user.

6. A business method of providing interactive connections to business clients comprising:

providing a persistent interactive graphic object indicating a business contact;

providing functions associated with said graphic object desireable to a user; and

allowing a business contact to transmit information to said persistent interactive graphic objects from time to time.

7. The method according to claim 6 wherein said functions associated with said object include electronic messaging with said business contact.

8. The method according to claim 6 wherein said object can be relocated to to a desktop.

9. The method according to claim 6 wherein said object on a desktop remains in communication with a server and may receive data from said server for updating messages, services, or links associated with said object.