Features for interactive television

• US 20020040482A1
• Filed: 04/09/2001
• Published: 04/04/2002
• Est. Priority Date: 04/08/2000
• Status: Abandoned Application

• Current Assignee: Texas Instruments, Inc.
• Original Assignee: Texas Instruments, Inc.
• Inventors: Reder, John R., Sextro, Gary L., Carver, Roger S., Headley, James F., Antoszkiewicz, Anna, Ryan, Timothy L.
• Application Number:
  US09/829,468
• Publication Number:
  US 20020040482A1
• Time in Patent Office: Days
• US Class Current: 725/136
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4314 for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

An interactive television that combines the video/audio content, delivered by existing broadcast methods, with the interactive Internet capabilities, delivered by existing network methods. In this approach, mixed media, including fall frame-rate high definition video, audio, text, and graphics are delivered via mixed transmission mediums, both traditional broadcast and the Internet. This provides for personalized content, both video and Internet, and allows interactive content to be developed by third parties.

Claims

1. A method for interactive television, the method comprising:

providing a traditional broadcast signal comprising a video stream;

embedding commands in the video stream, said embedded commands operable to access interactive features, said embedded commands synchronized and correlated with additional Internet-based content; and

displaying said additional Internet-based content superimposed on said video stream from said traditional broadcast signal.

2. The method of claim 1, said embedding comprising embedding HTML or Java-like commands.

3. The method of claim 1, comprising:

providing a digital interactive set-top box coupled to a standard television, said interactive set-top box accessing said additional Internet-based content and superimposing said content on said video stream.

4. The method of claim 1, said embedding comprising embedding delimiters to define sequential video clips for storage and future display.

5. The method of claim 1, said embedding comprising embedding delimiters to define sequential video clips for storage and future display, each of said sequential video clips comprising a segment of a sporting event.

6. The method of claim 5, comprising:

storing one or more of said video clips of said selected plays;

summarizing said stored video clips with a graphic summary including coded indicators denoting types of plays;

replaying one of said video clips upon viewer selection of a corresponding said coded indicator.

7. The method of claim 6, comprising selecting a fixed graphic format for viewing on a standard non-interactive television.

8. The method of claim 1, said embedding comprising embedding commands in said video stream to facilitate polling of viewers, allowing said viewers to vote on an aspect of said simultaneously displayed broadcast data.

9. The method of claim 1, said embedding comprising embedding commands in said video stream to prompt access to Internet sites offering pushed products.

10. The method of claim 1, said embedding comprising embedding commands in said video stream to prompt access to Internet sites offering pushed products selected from the group consisting of:

tickets to future sporting events, travel packages, and sports apparel.

11. The method of claim 1, said embedding comprising embedding commands in said video stream to prompt access to Internet sites offering pushed products selected using at least one selection criteria selected from the group consisting of a viewer'"'"'s indicated preferences, analysis of said viewer'"'"'s habits, and databases of personal information for said viewer.

12. The method of claim 1, said embedding comprising embedding commands enabling a viewer to interactively complete a transaction to purchase various products by selecting an Internet generated icon on the display screen.

13. The method of claim 1, said embedding comprising embedding commands enabling a viewer to interactively complete a transaction to purchase various products and receive confirmation of said transaction in real-time on a display screen.

14. The method of claim 1, said embedding comprising embedding commands utilizing streaming data from said Internet or television broadcast to further enhance the viewing experience by continuously superimposing interactive data in various locations on said broadcast video.

15. The method of claim 1, said embedding comprising embedding commands utilizing streaming data comprising a selected personalized portfolio of stocks, the ticker for said selected portfolio being taken from market data embedded in said video stream and presented and updated in a banner or window on said display screen.

16. The method of claim 1, comprising editing interactive data selected from a group consisting of sports teams and portfolio stocks from a screen menu in real-time.

17. The method of claim 1, comprising providing taskbars displaying various accounts in the home.

19. The system of claim 18, said internet browser, said graphics processor, and said viewer interface comprising an interactive set-top box.

20. The system of claim 18, wherein:

said broadcast video receiver receives said video data via a transmission channel selected from the group consisting of;

satellite transmission, terrestrial broadcast transmission, landline transmission, and cable transmission.

21. The system of claim 18, wherein:

said internet browser receives said internet content via a transmission channel selected from the group consisting of;

satellite transmission, terrestrial broadcast transmission, landline transmission, and cable transmission.

22. The system of claim 18, wherein:

said internet browser sends said internet content via a transmission channel selected from the group consisting of;

satellite transmission, terrestrial broadcast transmission, landline transmission, and cable transmission.

23. The system of claim 18, wherein:

said broadcast video receiver said video data via a transmission channel selected from the group consisting of;

satellite transmission, terrestrial broadcast transmission, landline transmission, and cable transmission.

said internet browser receives said internet content via a transmission channel selecting of;

satellite transmission, terrestrial broadcast transmission, line transmission, and cable transmission; and

said internet browser sends internet content via a transmission

channel selected from the group consisting of ;

satellite transmission, terrestrial broadcast transmission, landline tranmission, and cable transmission.

18. An interactive television system, comprising:

a broadcast video receiver for receiving video data from a video provider service;

an internet browser providing bidirectional access to internet content;

a graphics processor capable of receiving said broadcast video content and said internet content and providing combined video data comprised of both broadcast video content and internet content;

a display in communication with said graphics processor for displaying

said combined video data; and

a viewer interface interpreting viewer input and sending corresponding data content through said internet browser to a third party.