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Method, system and tools for performing business-related planning

  • US 20020042731A1
  • Filed: 08/08/2001
  • Published: 04/11/2002
  • Est. Priority Date: 10/06/2000
  • Status: Abandoned Application
First Claim
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1. A method for performing business planning using a structured process, so as to provide a marketing solution to an organization, comprising the steps of:

  • in a first stage, chartering the process by defining its objective based on input from at least one senior leader of the organization, and developing a plan for collecting data to reach that objective;

    in a second stage, gathering data pertaining to the organization'"'"'s environment from secondary and primary sources, and performing preliminary structuring and assessment of such data;

    in a third stage, conducting a strategic workout session with the at least one senior leader, including developing, bundling and prioritizing candidate solutions; and

    in a fourth stage, conducting a tactical workout session, including allocating resources to implement a selected solution.

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