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Universal product information lookup and display system

  • US 20020042736A1
  • Filed: 12/10/2001
  • Published: 04/11/2002
  • Est. Priority Date: 11/05/1996
  • Status: Abandoned Application
First Claim
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1. A method of capturing and providing demographic information concerning a consumer of products to the manufacturer of such products during transactions in which the consumer utilizes a bar code reader and the Internet for product inquiries, comprising:

  • providing the consumer with a bar code symbol reader;

    scanning a uniform product code (UPC) bar code symbol on a product by the consumer;

    providing an association table in a database between the UPC symbol data and an Internet web site address affiliated with the product manufacturer;

    providing the associated web site address to a computing device of the consumer for allowing the consumer to make a product information inquiry to said web site address; and

    providing demographic information about the consumer to the product manufacturer by utilizing the information inquiry.

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