Method and system for creating and administering internet marketing promotions
First Claim
1. A method of dynamically determining an optimal promotion to be offered on an Internet website operated by an Internet merchant, comprising:
- (a) receiving configuration data from the Internet merchant;
(b) randomly sampling visitors to the Internet website according to the configuration data;
(c) determining an optimal promotion using the data acquired in step (b); and
(d) displaying the optimal promotion to the Internet merchant.
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Abstract
The method and system of the present invention enables Internet businesses to conduct real-time, online experiments on a sample of transactions to determine marketplace sensitivities. Analysis of the results of the experiments reveal optimal values of key market decision variables such as price, content of banner ads, promotion levels, quantity discount schemes, etc. The experiments may be automatically conducted on an on-going basis, or may be conducted on a periodic basis. The method and system of the present invention preferably allow users to modify the nature of the experiment and the propagation of optimal values. The method and system of the current invention can be used for a pure diagnostic purpose or to automate the setting of key market variables.
The dynamic experimentation used by the inventive system reveals the relative stability (or instability) of the networked market within which the business operates. The translation of an optimal value for a key variable (for example, amount of a promotion) to the entire market can be done on a real-time basis.
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Citations
17 Claims
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1. A method of dynamically determining an optimal promotion to be offered on an Internet website operated by an Internet merchant, comprising:
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(a) receiving configuration data from the Internet merchant;
(b) randomly sampling visitors to the Internet website according to the configuration data;
(c) determining an optimal promotion using the data acquired in step (b); and
(d) displaying the optimal promotion to the Internet merchant. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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Specification