Method of drawing attention to advertisements
First Claim
Patent Images
1. A method for compelling a viewer within an interactive environment to read an advertisement, comprising:
- presenting the advertisement to the viewer;
presenting, proximate the advertisement, at least one question whose answer can be gotten by reading the advertisement; and
requiring the viewer to answer correctly at least one such question in order to proceed.
0 Assignments
0 Petitions
Accused Products
Abstract
A method for compelling that attention be paid to an advertisement within a sufficiently interactive environment, comprising presenting an ad prior to the delivery of material desired by a viewer, and requiring that the viewer answer a question about that ad before receiving the desired material.
-
Citations
15 Claims
-
1. A method for compelling a viewer within an interactive environment to read an advertisement, comprising:
-
presenting the advertisement to the viewer;
presenting, proximate the advertisement, at least one question whose answer can be gotten by reading the advertisement; and
requiring the viewer to answer correctly at least one such question in order to proceed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
-
Specification